MAGNUM® Ice Cream's U.S. launch of MAGNUM® Infinity

Rich and premium dark chocolate and cocoa bean nibs deliver irresistible chocolate experience

Englewood Cliffs, NJ (May 20, 2014) – MAGNUM® Ice Cream, the super-premium ice cream brand known around the world for chocolate pleasure, announces the U.S. arrival of MAGNUM® Infinity ice cream bars – the brand’s most decadent chocolate indulgence yet.

“Since MAGNUM® Ice Cream stepped on the U.S. scene in 2011, we’ve brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes,” says Nick Soukas, director of ice cream at Unilever. “And, now we’re excited to deliver our most indulgent chocolate experience yet with the addition of our new MAGNUM® Infinity ice cream bar.”

New MAGNUM® Infinity comes in two irresistible flavors:

  • MAGNUM® Chocolate Infinity bars feature dark chocolate ice cream with a rich chocolate swirl, dipped in dark chocolate and cocoa bean nibs.
  • MAGNUM® Chocolate Infinity & Raspberry bars feature dark chocolate ice cream with a raspberry swirl, dipped in dark chocolate and cocoa bean nibs.

In addition to MAGNUM® Infinity, MAGNUM lovers can enjoy all of their favorites in one box with the introduction of the new MAGNUM® Mini Variety Pack. The MAGNUM® Mini Variety Pack will feature mini sizes of three MAGNUM® favorites – Classic, Almond and White Chocolate.

MAGNUM® Chocolate Infinity and Chocolate Infinity & Raspberry bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99. The MAGNUM® Mini Variety Pack is available for a suggested retail price of $4.99 for a 6-count box. MAGNUM® Infinity are also available as individually wrapped, on-the-go bars.

The new MAGNUM® Infinity line and MAGNUM® Mini Variety Pack join the premier lineup of frozen treats including MAGNUM® Double Caramel, Double Chocolate, Almond, Mint, Dark, White and Gold?!.

Learn more about MAGNUM® chocolate pleasure at and on the following social channels:

  • Facebook |
  • Twitter |
  • Pinterest |
  • Instagram |
  • Tumblr |


Launched in 1989, MAGNUM® was the first handheld ice cream targeted as a premium adult offering. Today, MAGNUM® is one of the world’s leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams.

Alexandra Demers - GolinHarris

Office (312) 729-4240
Mobile (312) 607-1680

Sarah Rothe

T: 312-729-4006

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