MAGNUM® Ice Cream's U.S. launch of MAGNUM® Infinity

Rich and premium dark chocolate and cocoa bean nibs deliver irresistible chocolate experience

Englewood Cliffs, NJ (May 20, 2014) – MAGNUM® Ice Cream, the super-premium ice cream brand known around the world for chocolate pleasure, announces the U.S. arrival of MAGNUM® Infinity ice cream bars – the brand’s most decadent chocolate indulgence yet.

“Since MAGNUM® Ice Cream stepped on the U.S. scene in 2011, we’ve brought our chocolate expertise to ice cream lovers across the country through a variety of flavors and sizes,” says Nick Soukas, director of ice cream at Unilever. “And, now we’re excited to deliver our most indulgent chocolate experience yet with the addition of our new MAGNUM® Infinity ice cream bar.”

New MAGNUM® Infinity comes in two irresistible flavors:

  • MAGNUM® Chocolate Infinity bars feature dark chocolate ice cream with a rich chocolate swirl, dipped in dark chocolate and cocoa bean nibs.
  • MAGNUM® Chocolate Infinity & Raspberry bars feature dark chocolate ice cream with a raspberry swirl, dipped in dark chocolate and cocoa bean nibs.

In addition to MAGNUM® Infinity, MAGNUM lovers can enjoy all of their favorites in one box with the introduction of the new MAGNUM® Mini Variety Pack. The MAGNUM® Mini Variety Pack will feature mini sizes of three MAGNUM® favorites – Classic, Almond and White Chocolate.

MAGNUM® Chocolate Infinity and Chocolate Infinity & Raspberry bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99. The MAGNUM® Mini Variety Pack is available for a suggested retail price of $4.99 for a 6-count box. MAGNUM® Infinity are also available as individually wrapped, on-the-go bars.

The new MAGNUM® Infinity line and MAGNUM® Mini Variety Pack join the premier lineup of frozen treats including MAGNUM® Double Caramel, Double Chocolate, Almond, Mint, Dark, White and Gold?!.

Learn more about MAGNUM® chocolate pleasure at www.magnumicecream.com and on the following social channels:

  • Facebook | www.facebook.com/magnumus
  • Twitter | www.twitter.com/magnumicecream
  • Pinterest | www.pinterest.com/magnumicecream
  • Instagram | www.instagram.com/magnumicecream
  • Tumblr | www.magnumicecream.tumblr.com

About MAGNUM

Launched in 1989, MAGNUM® was the first handheld ice cream targeted as a premium adult offering. Today, MAGNUM® is one of the world’s leading ice cream brands, selling one billion units annually worldwide, and it is the biggest brand of Unilever ice creams.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

Alexandra Demers - GolinHarris

Office (312) 729-4240
Mobile (312) 607-1680

ADemers@GolinHarris.com

Jennifer Davis

T: +1 312.729.4248
+1 312.729.4248
jdavis@golin.com

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