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Men across America reclaim a bathroom space of their own

Dove® Men+Care™ Hair launches the "Hair to the Throne" contest to give men greater share of their shower

ENGLEWOOD CLIFFS, NJ (September 29, 2014) – Most couples acknowledge that women get most of the space in their bathroom†. In fact, guys report having as little as one-third of the overall bathroom space to place their things†. With such a small share of shower to call their own, nine-in-ten guys† reach for the bottles and balms that belong to their partner….and shampoo tops the list†.

Dove® Men+Care™ Hair, which offers fortifying hair care products designed for men’s specific needs, launches the “Hair to the Throne” contest today, to help men reclaim bathroom space, and products, of their own. The brand is partnering with well-known husband and wife design duo, Mark and Theresa Clement, to dole out more than $30,000 worth of prizes, including a dream bathroom renovation—and the product to stock it—as well as an exclusive consultation with the couple.

“Dove® Men+Care™ Hair understands men are increasingly prioritizing grooming in both their personal and professional life and we want to make sure they carve out dedicated space for these changing needs,” says Rob Candelino, VP of Brand Building, Unilever. “Dove® Men+Care® has helped evolve the retail environment to include dedicated aisles for men’s hair and skin grooming solutions, so it’s a natural extension for us to bring that in-home, too. As seasoned experts in home improvement, the Clements offer valued DIY tips, design inspiration and real-life ingenuity to solve some common challenges, which we’re proud to bring into homes firsthand.”

“As longtime partners, the campaign really resonated with us,” said Theresa Clement. “We’ve definitely encountered the ups and downs of sharing space, just as any couple,” says Mark, “and it’s really fun to talk about it in such a positive and lighthearted way.” The duo, boasting a fusion of DIY-know how, architectural training, and a keen eye for design, is eager to help couples across America balance their space with innovative solutions. Their series of how-to videos, will be featured on the Dove® Men+Care® website for a limited time, beginning today.

Residents of the fifty U.S. states and D.C are encouraged to enter for a chance to win the Dove® Men+Care™ Hair “Hair to the Throne” contest, from September 29th through October 24th. Learn more online about the contest and full line of products by visiting www.dovemencare.com, DOVE® MEN+CARE® on Facebook www.facebook.com/DoveMenCareUS or following DOVE® MEN+CARE® on Twitter (@DoveMenCare). To learn more about the contest, for entry details or to see the videos go to www.dovemencare.com.

About the Dove® Men+Care™ Hair Survey

†The Dove® Men+Care™ Hair Survey was conducted online and administered by Ebiquity between July 22 – August 4, 2014 among a total sample of 2,800 U.S. couples, age 30 to 50. Couples are defined as men and women who are married or living together. Overall the margin of error is ± 1.8 percentage points at the 95% confidence level. Results were balanced by region, have been Sigma validated and follow standard Unilever surveying protocol.

About the Dove® Men+Care™ “Hair To the Throne” Contest

*No purchase necessary. Void where prohibited. The Dove Men + Care Hair To The Throne Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 8:00 a.m. ET on 9/29/14 and ends 11:00 a.m. ET on 10/24/14. For Official Rules, visit www.dovemencare.com/hairtothethrone/rules.aspx.

About Dove® Men+Care® US

Dove Men+Care is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

About Mark and Theresa Clement

Home improvement duo Mark and Theresa Clement continue to share their design & building expertise with viewers across America. The husband and wife team has created makeovers for top networks such as the DIYNetwork.com, and HGTVPro.com. The couple also hosts a weekly radio show called, “MyFixitUpLife:” fusing Mark’s how-to brilliance and Theresa’s formal architecture and design experience to provide expert advice to their listeners. 

Mark is the author of the critically acclaimed novel, “The Carpenter’s Notebook,” and was formerly the executive editor of “Tools of the Trade” magazine, while Theresa penned the “Do-It-Yourself Home Improvement” and “DIY Quick Fix” guides. The couple resides in Philadelphia with their two young children, Lexi and Jack, who are already showing a knack with tools!

Anne Norcia/Edelman

212-642-7773

anne.norcia@edelman.com

Kathryn Fernandez

201-894-2484

Kathryn.fernandez@unilever.com

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