NCAA® March Madness® “Underdog Moments” in history up for vote

Lets fans decide best moment for the chance to attend the 2015 NCAA® Final Four®

Englewood Cliffs, N.J.(March 17, 2014) – There comes a time during every NCAA® March Madness® when the underdog comes face to face with the goliath. Every year, basketball fans are witness to amazing buzzer-beating moments and historical, dramatic upsets. So many great underdog moments have occurred it’s hard to pick the best one ever! Until now…

As Official Locker Room Products of NCAA® Championships, Degree Men® deodorant is creating “Clash of the Underdogs,” a series of brackets that place history’s favorite March Madness underdog victories against each other, and gives fans the chance to vote for the greatest of all time. Beginning March 17, fans can visit DegreeBasketball.com and vote for their favorite NCAA March Madness “underdog moments,” and then register for the chance to win1 a trip to the 2015 NCAA Final Four® in Indianapolis.

Basketball superstar, Stephen Curry is someone who is very familiar with underdog and buzzer-beating moments. From leading his college team to two March Madness appearances in a row, to becoming one of the best guards in pro basketball, Curry constantly pushes himself to DO:MORE and IMPROVE. With help from Degree Men®, Curry is on a mission to inspire others to push themselves to DO:MORE and IMPROVE no matter their passion.

Fans can visit YouTube.com/DegreeMen to view an exciting short film series, directed by 9-time Grammy winner John Legend, showcasing how Stephen Curry pushes himself to DO:MORE off the court in order to IMPROVE on the court.

To push guys to DO:MORE during the hype of March Madness, Degree Men® deodorant has released a limited edition NCAA basketball-themed Sport Defense stick from its Adrenaline SeriesTM line featuring new and improved MOTIONSENSE™ Technology. Triggered by even the most sudden and slightest of body movements, Degree with patented MOTIONSENSE™ is the only antiperspirant/deodorant that releases extra microcapsules when you start to move – not just when you start to sweat – protecting you from sweat and odor for 48 hours and allowing you to DO:MORE. The more you move, the more it protects.

“Degree Men is proud to partner with pro basketball guard Stephen Curry and the NCAA and to give fans the chance to vote on the greatest March Madness underdog moment of all time,” said Matthew McCarthy, Senior Marketing Director, Unilever North America. “And just in time for March Madness, we’re offering a limited edition NCAA basketball-themed Sport Defense deodorant stick with new and improved MOTIONSENSE™ Technology to help guys stay ahead of odor and sweat during those buzz-beating moments.”

For more information on Degree Men®, visit www.degreeDeodorant.com/Men www.facebook.com/DegreeMen and www.twitter.com/DegreeMen Fans can view the short film series on Stephen Curry at www.youtube.com/DegreeMen

                                                                                        ###

1No purchase necessary. Void where prohibited. The Degree Clash of the Underdogs is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:01:00 a.m.ET on 3/17/14 and ends 11:59:00 p.m. ET on 4/6/14. For Official Rules, visit http://opop.cachefly.net/ClashoftheUnderdogs_Rules.

About the NCAA®

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG Electronics USA, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com

Jason Heilweil - Webershandwick

312-988-2072

jheilweil@webershandwick.com

Back to top