Popsicle® Brand invites families to celebrate their kid-at-heart

America’s favorite ice pop will compile a guidebook featuring “Rules for Being a Kid” with help from families across the country

Englewood Cliffs, N.J.(May 1, 2014) – Starting today, Popsicle®, America’s original ice pop loved by generations, is asking families across the country to help compile a guidebook featuring the “Rules for Being a Kid.” Now through May 31, families nationwide are encouraged to celebrate their kid-at-heart and share their own “rules” for how to have fun like a kid with the Popsicle® brand, along with photos and images that help bring the rule to life.

Families can submit their “rule” ideas on the Popsicle® Facebook page, or on other popular social channels, such as Twitter and Pinterest, using both the #PopsicleRules and #Contest hashtags. By submitting their rule with the hashtags, participants will be entered for the chance to have their “rule” featured on future, limited-edition boxes of Popsicle® pops as well as win a cash prize. And, to help kick-off the summer season, the guidebook will be available for download on June 21 at Facebook.com/Popsicle and will feature the top submitted rules.

"As makers of the Original Popsicle brand ice pops, we’re proud to offer more than 30 unique varieties of pops, to ensure there is a refreshing Popsicle treat for everyone in your family," said Nick Soukas, brand building director, U.S. Unilever Ice Cream. "The first Popsicle pops were actually invented by a kid in 1905, so the 'Rules for Being a Kid' program truly celebrates our heritage while helping families enjoy fun moments together."

To help spread the word and excitement surrounding the "Rules for Being a Kid" guidebook, the Popsicle® brand has enlisted a number of celebrity parents to share their own "rules" via their social media sites. Follow Popsicle® on Facebook at facebook.com/Popsicle and on Twitter at twitter.com/Popsicle to see celebrity moms and dads share their unique "Rules for Being a Kid" with the Popsicle® community.

Families are encouraged to continue sharing their "rules" with Popsicle® all summer-long using the #popsiclerules hashtag to be part of the fun – and help other families share ideas and be inspired to have fun all year round, even after the contest period closes.

The Original Popsicle® brand is an American classic that has been bringing fun to generations since 1905. With childhood favorites like Orange, Cherry and Grape, Popsicle® pops are available in more than 30 unique varieties, and are in grocery stores nationwide for a suggested retail price of $3.99.

For more information about the Popsicle® brand and the "Rules for Being a Kid," please visit Popsicle.com or Facebook.com/Popsicles. You can also follow Popsicle® on Twitter at Twitter.com/Popsicl for trivia, jokes, product news and a chance to find Popsicle® product coupons.

About the Contest

No purchase necessary. Void where prohibited. The Rules for Being a Kid Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 5/1/2014 at 12:00 a.m. ET & ends 5/31/2014 at 11:59 p.m. ET. For official rules, visit www.unileversweepsrules.com/rulesforbeingakid

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/. Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013.

For more information, visit www.unileverusa.com.

Katie Zeidman Golin Harris

(312) 729-4069 (office) (312) 480-8784 (mobile)

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