Toni&Guy® Hair Meet Wardrobe™ announces partnership with Marchesa
AW14 Fashion Week debut in New York
New York, NY (February 14, 2014) - In celebration of its national US launch, TONI&GUY® Hair Meet Wardrobe™ is pleased to announce its partnership with esteemed fashion house, Marchesa, as the brand marks its 10th anniversary. Marchesa, founded by British-born talent Georgina Chapman and Keren Craig, will embark on a collaboration with TONI&GUY® Hair Meet Wardrobe™ forged on a likeminded philosophy that hair and wardrobe come together to complete a look. “Before starting Marchesa, my first modeling job was for TONI&GUY salons in London – this brand has been part of my life for years. It is fantastic how things have come full circle and I find myself working with them once again and in such an exciting capacity,” said Georgina Chapman, Co-Founder of Marchesa.
For 10 years, Chapman and Craig have built their fashion empire around elegant eveningwear and one-of-a-kind couture designs. TONI&GUY® Hair Meet Wardrobe™ has a strong fashion heritage and strives to support the best of fashion talent from the catwalks of New York, London and beyond. “We’re thrilled to be in collaboration with such a unique hair care brand as TONI&GUY® Hair Meet Wardrobe™ while it launches in the US and as we celebrate our 10 years,” said Keren Craig, Co-Founder of Marchesa.
Commencing their relationship at the Marchesa AW14 runway show during Fashion Week in New York, TONI&GUY® Hair Meet Wardrobe™ styled the hair that graced the catwalk at the iconic New York Public Library. The hair designs were led by TONI&GUY® Hair Meet Wardrobe™ Global Ambassador Mark Hampton, who worked with the Marchesa design duo to create signature looks inspired by the idea of a tribal, Scottish woman with rebellious and modern hair. The prestigious runway show, attended by A-List celebrities and fashion’s elite, was enhanced by the enviable hairstyles, marking new trends for the AW14 season.“I love collaborating with designers to create a head-to-toe look that is not only beautiful, but also portrays the story that inspired the collection. Working on behalf of TONI&GUY® Hair Meet Wardrobe™ and with Marchesa has been amazing. I’m proud of the hair we created for this show and honored to be working with such incredible designers,” said Mark Hampton, Global Ambassador for TONI&GUY® Hair Meet Wardrobe™.
Toni&Guy® Hair Meet Wardrobe™ – the styling force behind the hair fashion look at Marchesa
Visions of billowing bonfires sweeping through the Scottish highlands, Marchesa’s AW14 collection is guided through an ombre of fiery flames and smoky fog. Bursts of teal, cinnamon, saffron and copper hues give way to silver, blush and cream.
The hair look
This season at Marchesa, two juxtaposing Scottish highland-inspired hairstyles walked the runway. “I worked with Marchesa to create complementary looks that portrayed two modern sirens - one more aggressive with a strong, braided look and the other much softer, with an ethereal top-knot.” –Mark Hampton
Look #1: ‘Rebellious’ Top Knot
PREP Apply TONI&GUY® Hair Meet Wardrobe™ Prep Heat Protection Mist to dry hair to protect during heat styling.
STYLE Work TONI&GUY® Hair Meet Wardrobe™ Casual Sea Salt Texturising Spray from root to tip to create a workable, matte texture. Smooth hair back into a high ponytail, twist around to create a knot – secure with pins. Next, pull out small wisps around the hairline and create loose, irregular curls using a small barrel curling iron and finish with TONI&GUY® Hair Meet Wardrobe™ Casual Flexible Hold Hair Spray.
Look #2: ‘Creative’ Cornrows
PREP Start by applying TONI&GUY® Hair Meet Wardrobe™ Prep Volume Plumping Mousse throughout the hair to create moldable texture.
STYLE Next, apply TONI&GUY® Hair Meet Wardrobe™ Creative Stick It Up Gum to fingertips and create five rows of inverted braids, beginning at the hairline through to the nape. Gather all five braids at the nape of the neck and secure with an elastic. Finish by applying TONI&GUY® Hair Meet Wardrobe™ Creative Stick It Up Gum through the ends to create definition.
TONI&GUY Hair Meet Wardrobe Casual Sea Salt Texturising Spray & Creative Stick It Up Gum TONI&GUY® Hair Meet Wardrobe™ is available at select retailers and drugstores, including Target, ULTA and Walgreens nationwide. Visit www.hairmeetwardrobe.com for more information.
British born Georgina Chapman and Keren Craig have built a fashion empire defined by elegant eveningwear and one of a kind couture designs. The duo met at Chelsea College of Art and Design in London. Georgina’s draping and design expertise paired with Keren’s textile creations resulted in a business partnership and the establishment of Marchesa in 2004. With the extravagant and eccentric fashion icon and Italian heiress the Marchesa Luisa de Casati as their muse, Georgina and Keren’s beautifully crafted runway collections and accessories line fuse exquisite detailing with supreme femininity. Coveted not only by celebrities, but by women of all ages, Marchesa continues to be the centerpiece of iconic red carpet moments and high-end fashion alike. Based in New York, the Marchesa collections are presently available worldwide.
TONI&GUY® Hair Meet Wardrobe™
A genesis of the rich, 50-year TONI&GUY® hairdressing heritage, coupled with its intrinsic ties to British fashion, TONI&GUY® Hair Meet Wardrobe™ builds upon the salon’s philosophy of ‘hair as the ultimate accessory,’ and invites fashionistas to express their style from the head down. TONI&GUY® Hair Meet Wardrobe™ brings hair fashion from backstage to the street through its four fashion-inspired product collections: CLASSIC, CREATIVE, GLAMOUR and CASUAL. Each is developed around individual, yet timeless fashion themes, making it possible to express your every style – whether it be effortlessly cool and casual; sexy and glamorous; with an air of classic elegance; or a twist of creative attitude. In addition, TONI&GUY® Hair Meet Wardrobe™ features a Cleanse & Nourish Collection of shampoos, conditioners and a dry shampoo for all hair types and needs, as well as a Prep Collection that allows you to perfect, protect and prime before you style.
Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/.
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca
212-625-3500 x 241