New Dove Men+Care products fortify & style men’s skin and hair from the neck up
Innovative products offer added resilience to his daily grooming routine.
Englewood Cliffs, NJ (May 5, 2015) – Dove Men+Care, a Unilever men’s personal care brand has new face and hair solutions to help guys look and feel their best every day. Overall, 59 percent of American men say personal care products boost their confidence1 and it all starts with their grooming regimen. Now, Dove Men+Care debuts seven new innovations developed to deliver resilience for men’s skin and hair.
“Men’s grooming is among the fastest growing segments of Personal Care,” said Rob Candelino, Vice President of Marketing, Unilever. “As American men continue to evolve in their grooming choices and routines, Unilever will continue to offer them products that help them look and feel their very best. Dove Men+Care is the fastest growing brand in men’s grooming because we offer high quality products and we speak with our guys about grooming in a genuine and highly relatable way.”
This marks the brand’s first foray into hair styling products and a continued emphasis on strengthening formulas, like Oxygen Charge shampoo, formulated with Oxycharge technology. New Face Range products include a series of rich lather shave creams, as well as a new ultra-hydrating cream that offers superior moisturization for 24 hours. All are available nationwide at drug stores, food stores and mass merchandisers this month.
“The majority of guys say they like their grooming routine to be as simple as possible2 ,” says stylist and men’s groomer Jason Schneidman. “The styling products are an easy way for him to step up his style game—with the added benefit of strengthening formulas. The new Fortifying Styling Paste is something I can rely on to make my clients look great.”
Dove Men+Care hair range
The Dove Men+Care Hair Range offers products to help make hair stronger and more resilient, with different formats to help men get the look they want.
- Oxygen Charge Fortifying Shampoo: formulated with Oxycharge technology and infused with caffeine, this shampoo removes residue and oil and strengthens hair
- Fortifying Styling Gel: Defined, strong hold with a smooth finish
- Fortifying Styling Paste: Texturized volume with a matte finish
“We know that men are not caring for their faces – in fact, almost half of U.S. men don’t use face wash or a face moisturizer,” says make-up artist and groomer Karen Lynn Accattato. “That’s why the new Dove Men+Care face products are an easy, effective way men can care for their skin.”
Dove Men+Care face range
The Dove Men+Care Face Range was created specifically for men, to improve the quality of their skin, and includes products that can be used in three easy steps: cleanse, shave, and finish. The new additions include:
- Deep Clean+ Face Scrub: Exfoliates to remove dirt and oil without stripping skin of essential moisture and nutrients
- Hydrate+ Pro-Moisture Shave Cream: Advanced protection for dry skin to ensure it feels smooth and cared for
- Sensitive+ Pro-Moisture Shave Cream: Formulated to protect against irritation and razor burn
- Ultra Hydrating Cream: keeps skin richly moisturized for 24 hours, while helping to protect it from dryness
About Dove Men+Care US
Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, the line includes the #1 dermatologist recommended body wash. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.
1Mintel Grooming Study: http://www.cnbc.com/id/102241557#
2Dove Men+Care Face Grooming Study