Stephen Curry and Degree® deodorant renew multi-year partnership
Leading deodorant brand continues relationship with basketball great
ENGLEWOOD CLIFFS, NJ (December 7, 2015) - Stephen Curry and Degree Deodorant today announced that they have renewed and extended their partnership through 2017. Curry, who is widely recognized as one of the top basketball players and athletes in the world, will continue to play a leading role in Degree marketing campaigns showcasing the brand's many products and innovations.
"Stephen has been a great partner and is a perfect fit for the Degree brand," said Matthew McCarthy, Unilever Senior Director of Marketing, Unilever. "Degree celebrates movement, and no one moves quite like Stephen, both on the court and in life. His dedication to elevating his game naturally mirrors the commitment of Degree to deliver innovative products designed to respond to the needs of consumers, keeping them fresh with every move."
"Degree believed in me early in my career, and I'm grateful for their continued support," said Stephen Curry. "Their focus on providing people with the protection they need as they move and get more out of life fits perfectly with my approach to continually better myself both on and off the court. I can't wait to show fans what Degree and I have coming up for them next year."
As part of his partnership renewal, Stephen Curry will continue to be the centerpiece of key Degree marketing and advertising materials, the first of which will be debuting in early 2016. Since beginning their partnership together in 2014, Curry has appeared in multiple Degree campaigns that have included national broadcast spots, as well as digital, social and online content.
For more information on new Degree® Deodorant, visit DegreeDeodorant.com
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Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
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