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Unilever is providing more than a million meals to those in need, and rallying Americans to help share a million more

In partnership with Feeding America® Unilever and Grammy award-winning singer, songwriter & actress, Ciara, are asking America to help “Share A Meal” this holiday season to fight child hunger

ENGLEWOOD CLIFFS, NJ — For some, plates will be empty this holiday season – missing the traditional turkey and stuffing many look forward to each year. In fact, 1 in 5 children in America faces hunger every day. Unilever, in partnership with Feeding America®, the nation’s largest hunger relief organization, wants to change that. Because no child should worry where their next meal is coming from.

This year Unilever is helping to provide more than a million meals1 to those in need, and with America’s help, one million more will be provided through unique partnerships with influential voices online and retail partners nationwide. In order to rally Americans to join the fight and help make an even bigger impact, Unilever is giving people easy ways to contribute, including:

  • Joining in the conversation on social. Each time individuals engage with the hashtag #ShareAMeal, Unilever will donate one meal to Feeding America. It can be as simple as a retweet, or posting a photo of an empty plate on Instagram or Twitter tagging #ShareAMeal2.
  • Buying Unilever products in-store or online. When individuals buy a participating Unilever product, like Dove or Hellmann’s, in-store with a coupon3 delivered in the November 15th Sunday paper, or online at Amazon Prime Pantry, Unilever will donate one meal to Feeding America®.

To spread the word on a large scale, Unilever is rallying people everywhere to tackle big issues, like hunger, that call for partnership and collaboration.

“As a mother, raising awareness of the critical issue of childhood hunger in America is very important to me,” said Ciara. “Especially during the holiday season, it’s unthinkable that so many Americans are left wondering where their next meal will be coming from, so I’m proud to be partnering with Unilever to encourage Americans to work together to combat this issue through the simple, yet impactful, act of sharing a meal.”

This marks the second year in a row for the Unilever “Share A Meal” program and through its partnership with Feeding America, the company has provided more than 30 million meals to those in need in just the last five years4.

“Unilever has a long history of partnering with Feeding America. We are proud to continue our partnership to raise awareness and make strides toward ending childhood hunger,” said Christiane Paul, Vice President, Marketing, Unilever. “From the dozens of influential voices helping us spread the word online to the many partners in the Unilever family who will be activating Share A Meal, it is crucial we all come together to tackle this big issue.”

An Issue Close to the Heart of Unilever

To Unilever, “Share A Meal” is not just a social mission. The program is a core part of the Unilever brightFuture initiative in support of the company’s purpose-driven business model, the Unilever Sustainable Living Plan (USLP). This plan aims to increase the company’s positive social impact while reducing its environmental impact. By using the influence and collective power of its brands to change the way business is done, Unilever is rallying people everywhere to tackle big issues like hunger that call for partnership and collaboration.

To learn more about the Unilever efforts toward fighting childhood hunger in the United States, and how you can help “Share A Meal” with those in need this holiday season, visit brightfuture.unilever.us.

1 Based on Feeding America’s FY15 meal claim, $1.00 helps provide 10 meals secured by Feeding America® on behalf of local member food banks.

2 Valid beginning 11/2, $.10 (monetary equivalent of 1 meal) from each engagement will be donated to Feeding America up to $100,000. Visit brightFuture.unilever.us to view full rules and learn more ways you can participate.

3 From 11/15/15 through 11/29/15, $.10 (monetary equivalent of 1 meal) from each qualifying coupon redemption will be donated to Feeding America®. Unilever guarantees a minimum donation of $75,000 and a maximum donation of $100,000. $1.00 helps provide 10 meals secured by Feeding America® on behalf of local member food banks. Meal cost calculation valid as of 6/1/15 and is subject to change.

4 30 million meal equivalent calculation includes product and financial donations made by Unilever during 2010-2014. Total pounds donated between 2010-2014/1.2 pounds (USDA). Total financial donations using the following calculations: 2010: $1=7 meals; 2011-2013: $1=8 meals; 2014: $1=9 meals.

About Feeding America

Feeding America® is a nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through food pantries and meal programs in communities throughout America. 

Feeding America® also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

USA

Unilever US, Inc
800 Sylvan Avenue
Englewood Cliffs
NJ 07632
USA

+1 201 894 7760
MediaRelations.usa@unilever.com

Jennifer Parsons

212-445-8246
jparsons@webershandwick.com

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