Unilever Sells Motions, Just for Me, Consort, Groom & Clean, and the TCB Brand in Africa to Strength of Nature
LONDON & ROTTERDAM, Netherlands--Unilever today announced that it has sold the Motions, Just for Me, Consort, and Groom & Clean brands, and also the TCB brand in Africa, to Strength of Nature, for an undisclosed amount. TCB is currently sold in a limited number of African countries.
Kees Kruythoff, President of Unilever North America, said: “We remain committed to the ethnic hair care and men’s grooming categories. We believe that the Motions, Just for Me, Consort and Groom & Clean brands, and the TCB brand in Africa will be able to realize their full potential with Strength of Nature. We will continue to focus on the specific needs of both multicultural and male consumers with our global brands.”
Mario de la Guardia, Strength of Nature CEO, added: “We are very excited to add these brands to Strength of Nature’s growing portfolio, and to further expand our international business with the acquisition of the African rights for TCB. These are trusted brands, each with a strong legacy and high awareness, reinforcing Strength of Nature’s commitment to providing affordable and quality hair care products to our consumers. Each provides an excellent foundation for renewed growth and expanded innovation, and we look forward to building these brands.”
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Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers a day. It has 172,000 employees and generated sales of €48.4 billion in 2014. Over half (57%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2014 GlobeScan/SustainAbility annual survey for the fourth year running, and in 2015 was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard.
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About Strength of Nature
Strength of Nature is one of the fastest growing companies in the multi-cultural hair care category, driven by its strong commitment to consumer understanding and product innovation. Strength of Nature’s mission is to deliver high quality, innovative hair care products to multi-cultural men and women at fair and affordable prices.
Strength of Nature markets a number of leading brands including Profectiv MegaGrowth, African Pride, Dream Kids, Beautiful Textures, Elasta QP, Soft & Beautiful, Soft & Beautiful Botanicals, Proline and TCB.
Strength of Nature Media:
Unilever PLC (London)
Laura Misselbrook, +44 7825 049 163
Unilever NV (Rotterdam)
Freek Bracke, +31 (0) 10 2174844
Unilever North America (Englewood Cliffs, NJ)
Jaime Stein, +1-201-894-7760