Breyers smart products

'Smart' products will simplify shopping for ice cream.

As new, "better-for-you" ice cream products have proliferated in the ice cream aisle, consumers are often unsure of which product to purchase. To clear up the confusion, Breyers has introduced a line of smart ice cream and frozen novelty products that aims to simplify the shopping experience.

The line includes: Breyers® HeartSmart™ low-fat ice cream and novelties - the first ice cream products from Good Humor-Breyers to receive the American Heart Association’s heart-check mark - Breyers® CalSmart™ reduced -calorie, low-fat ice cream and Breyers® SugarSmart™ no-sugar-added, reduced fat ice cream and novelties. In addition, new products are being added to the brand’s Breyers® CarbSmart™ line, first introduced in 2003.

"In developing Breyers Smart line, our intention is to make it easy for consumers with specific lifestyle needs to find great-tasting ice cream that meets their individual needs," says Dan Hammer, Vice President, Marketing and Development, Good Humor-Breyers. "The line cuts through confusion in the ice cream aisle by communicating the product benefits up front, from the names of the products to the way key nutrition information is presented on the package. Consumers can figure out, at a glance, which product best suits their needs."

Breyers® HeartSmart™

Heart disease is the leading cause of death in the U.S., according to the Centers For Disease Control. At least 100 million consumers are either borderline or at risk for high cholesterol, one of three major risk factors for cardiovascular disease. While many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease.

Breyers HeartSmart ice cream and frozen novelties are the first ice cream products from Good Humor-Breyers to carry the American Heart Association's heart-check mark. The heart-check mark is a quick and easy way to help consumers make heart-healthy food choices. Breyers HeartSmart is 98% fat free, contains 1.5 grams of fat and 90 calories per half-cup serving, while the novelties contain between 100 and 110 calories and no more than 1.5 grams of fat per serving.

Breyers HeartSmart scooped ice cream is available in Vanilla, Vanilla/Chocolate/Strawberry, Cookies & Cream and Chocolate Fudge Brownie. Breyers HeartSmart novelties include Fudge Bars, a low-fat frozen dairy dessert, and Orange & Raspberry Fruit & Cream Bars, a refreshing combination of low-fat ice cream and fruit sherbet.

Breyers® CalSmart™

Calorie management is the key to weight loss and weight maintenance. While there are many diets from which to choose, 30 percent of consumers report that they are cutting back on calories. With half the calories of regular ice cream, Breyers CalSmart makes a good choice for those wanting to reduce calories, without giving up their favorite treat. Breyers CalSmart is available in Vanilla, Chocolate, Vanilla Fudge Twirl and Vanilla/Chocolate/ Strawberry.

Breyers® SugarSmart™

More and more consumers are choosing to limit sugar intake for a variety of reasons, including calorie control. Breyers will re-launch all of its current reduced-sugar ice cream products under the Breyers SugarSmart banner, introduce new no-sugar-added frozen novelties and increase the number of its popular no-sugar-added flavors. The new no-sugar-added products are sweetened with Splenda®.

New in 2005 are

Breyers® SugarSmart™ No Sugar Added Triple Chocolate Ice Cream - Chocolate ice cream with a chocolate swirl and chocolate-flavored chips. 110 calories, 5g fat per half-cup serving.

Breyers® SugarSmart™ No Sugar Added Peanut Butter Tracks Ice Cream – Vanilla ice cream with peanut butter cups and peanut butter swirl. 130 calories, 7g fat per half-cup serving.

Breyers® SugarSmart™ No Sugar Added Ice Cream Bar - Vanilla ice cream with chocolate-flavored coating. 8g fat, 140 calories per serving.

Breyers® SugarSmart™ No Sugar Added Krunch Bar - Vanilla ice cream with chocolate-flavored coating and crisp rice pieces. 8g fat, 150 calories per serving.

Breyers® CarbSmart™

Since its introduction in 2003, Breyers CarbSmart ice cream has grown to become the No. 1 carb-claim brand in both the ice cream and frozen novelty categories. In 2004, four of the top five new packaged ice cream items were Breyers CarbSmart products, and the Breyers CarbSmart ice cream and fudge bar ranked as the No.2 and No.

4 best-selling novelties [AC Nielsen ScanTrack]. To meet the needs of carb-conscious consumers who are also seeking products lower in fat, this year, Breyers CarbSmart will introduce the first light ice cream for use as part of a low-carb diet. Two delicious new flavors include:

Breyers® CarbSmart™ Light Vanilla Fudge Sundae - Low-fat vanilla ice cream with a fudge swirl and chocolate-coated peanuts. Half the fat and 40 percent fewer calories than regular ice cream. 4g net carbs* per serving. Sweetened with Splenda®.

Breyers® CarbSmart™ Light Chocolate Peanut Butter - Low-fat chocolate ice cream with a peanut butter swirl. Half the fat and 40 percent fewer calories. 4g net carbs* per serving. Sweetened with Splenda®.

Breyers CarbSmart also will introduce a new novelty to its line of fudge bars, cones, sandwiches and ice cream bars:

Breyers® CarbSmart™ Almond Bar - Vanilla ice cream with milk chocolate-flavored coating and almonds. 5 grams net carbs* per serving. Sweetened with Splenda®. Six 3.0 fl. oz. bars per pack.

The suggested retail price for Breyers® HeartSmart™, Breyers® SugarSmart™, Breyers® CalSmart™ and Breyers® CarbSmart™ scooped ice cream products is $5.09 per 1.75 quart container. The suggested retail price for Breyers® “Smart” novelties is $4.19 per pack.

*Net carbs calculation: From total grams carbohydrate, subtract sugar alcohol grams and fiber grams, as those have minimal impact on blood sugar. Not a low calorie food CarbSmart trademark used under license from CarbSmart, Inc. CalSmart trademark used underlicense from Russell Stover Candies, Inc.

Good Humor-Breyers Ice Cream, headquartered in Green Bay, Wis., is among the largest manufacturers and marketers of branded packaged ice cream and frozen novelties in the U.S. In the U.S., the company operates six manufacturing facilities and employs 2,400 people. Its well-known brands include Breyers® Ice Cream, Popsicle®, Good Humor® and Klondike®. Good Humor-Breyers is a business unit of Unilever.

Unilever United States, Inc.

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