Step aside Jessica Rabbit, there's a new girl in town!
I Can’t Believe It’s Not Butter! launches soap opera ‘webisodes’ that dish up passion, romance and deception—and the chance to win $20,000
ENGLEWOOD CLIFFS, N.J. July 17, 2006 – Things heat up this summer with one of the biggest cliffhangers since 24 and Grey’s Anatomy -- I Can’t Believe It’s Not Butter!’s ”The Sprays of Her Life” webisodes. The second season of the animated soap opera, set inside a refrigerator, asks viewers to guess “whodunit” and features an all-star cast of characters including romance icon Fabio as the voice of debonair lawyer “Cobbio” (an ear of corn) and favorites like delectable blonde heroine (and talking bottle) Spraychel.
The webisodes play up the intense rivalry between butter (Buttricia) and margarine (Spraychel) the I Can’t Believe It’s Not Butter! spray bottle. Things get really vicious when Spraychel is framed for murder. Three new installments, which last approximately a minute and a half, will premiere July 17th online at www.free-spraychel.com with new webisodes airing every two weeks until the finale on August 21st. One lucky consumer will win $20,000 by helping Cobbio determine who framed Spraychel for the murder of her nemesis, Buttricia.
“These fun, tongue-in-cheek webisodes highlight our brand’s core values of fantasy and romance in an innovative way,” said Hy Nguyen, Unilever Associate Brand Manger, I Can’t Believe It’s Not Butter!” Our goal for ’The Sprays of Her Life’ is to engage consumers and provide intriguing content for viewers to watch and share with friends. This season, we’ve also added a cliffhanger, reminiscent of Dallas’ “Who Shot JR?” episodes, to increase the user engagement level and to allow consumers to play along.”
The launch of the new series will be supported through 30-second commercial teasers that will air on popular women’s networks such as VH1, E! Entertainment Television, Lifetime, Soap Net and the Style Network as well as online channels such as ABC, AOL and MSN. To help spread the word in an innovative way, I Can’t Believe It’s Not Butter! also turned to MySpace.com to create a page featuring the webisode cast with character bios, photos and user wallpaper along with news about the series.
Here’s a sneak peek at the plot of this summer’s series: Spraychel, the I Can't Believe It's Not Butter!® Spray, is a feisty, confident woman. Since the second her spray hit the refrigerator, Buttricia and the other condiments have been threatened by Spraychel’s sassy attitude and 0 calories and 0g fat per serving combined with a rich buttery taste. When Buttricia (the butter that was the taste of the town) is murdered, Spraychel is the prime suspect. But, she is innocent! Spraychel has been set up! Her dashing lawyer, Cobbio, must put the entire fridge on trial to find out Who Framed Spraychel!
“The Sprays of Her Life” webisodes first began airing on July 25, 2005. To join the investigation—and enter for a chance to win $20,000—visit www.free-spraychel.com starting July 17, 2006.
Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 15,000 people in 66 office and manufacturing sites in 24 states and Puerto Rico– generating more than $9 billion in sales in 2005. For more information visit www.unileverusa.com .
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