Philippe Hostaléry joins Unilever as President of TIGI’s Global Business

Unilever announced today that Philippe Hostaléry will join Unilever as President of TIGI’s global business, effective January 19.

Englewood Cliffs, NJ – January 12, 2010 – Unilever announced today that Philippe Hostaléry will join Unilever as President of TIGI’s global business, effective January 19. He succeeds Thomas Reasonover, who has announced his plans to retire from the business, after having completed the successful introduction of TIGI into the Unilever family.

“Philippe has extensive personal care experience in both North America and Europe and his knowledge of the professional haircare industry will be a valuable asset to the business,” said Michael B. Polk, President Unilever Americas. Hostaléry will report to Polk.

Most recently, Hostaléry was Group Vice President, Global Beauty Brands at Avon Products, responsible for developing and implementing long-term global beauty strategy, identifying key opportunities to strengthen the company’s market position. Prior to this, he served as President & CEO of businesses at Wella Personal Care in North America and Wella Fragrances in Europe. Hostaléry also held marketing leadership roles at Beiersfdorf and L’Oréal. He is a business and marketing graduate of the European Business School (EBS).

In 2009, Unilever announced the acquisition of the global TIGI professional hair product business and its supporting advanced education academies to focus on personal care and higher growth areas by augmenting the company’s strong position in daily hair care and adding the salon brands to further build Unilever’s position in the hair category. TIGI operates as a stand-alone global business unit within Unilever.

Thomas Reasonover served TIGI for 24 years. “As President of TIGI, Thomas brought a unique combination of skills to the role, leveraging his 30 years of experience in the beauty industry as a hairstylist, financial expert and executive,” noted Polk. Reasonover began his career with TONI&GUY in 1985, working as a hairdresser alongside Bruno Mascolo in the company’s first US salon in Dallas. As a hairstylist since the mid-1970s, Reasonover, opened and managed numerous salons for TONI&GUY and in 1994 he became CFO, transitioning to Senior Vice President/COO in 1996 and President in 2002.

# # #

About TIGI

TIGI’s major brands include Bed Head®, Catwalk® and S-Factor®. TIGI has operations in the United States, United Kingdom, Italy, Germany and Australia. For more information, visit

Unilever United States, Inc.

Unilever US, Inc
800 Sylvan Avenue
Englewood Cliffs
NJ 07632

+1 201 894 7760

Explore more on these topics:

Back to top


We're always looking to connect with those who share an interest in a sustainable future.


Get in touch with Unilever and specialist teams in our headquarters or find contacts around the world.

Contact us