Hellmann's® expands 100% cage-free egg recipes

Brand Closer to Goal of Transitioning All Recipes to 100% Cage-Free Eggs

Englewood Cliffs, NJ (May 16, 2011) – As part of its ongoing commitment to real, simple ingredients, Hellmann’s® – America’s favorite mayonnaise brand – today announced that two of its signature recipes, Hellmann’s® Canola Cholesterol Free Mayonnaise and Hellmann’s® Reduced Fat Mayonnaise with Olive Oil, now feature 100 percent certified cage-free eggs in the United States.

“Coming off of last year’s successful launch of Hellmann’s® Light with 100 percent cage-free eggs, we are excited to increase our offerings of our cage-free egg recipes with the introduction of these products,” said Melissa Weingarten, Hellmann’s® senior brand manager. “More than ever before, consumers are attuned to what’s in their food and where it comes from. We are committed to recipes featuring real, simple ingredients, such as eggs, oil, and vinegar, and Hellmann’s is proud to continue our transition to using cage-free eggs for all of our mayonnaise recipes.”

With 0 grams saturated fat or trans fat per serving and half the fat of Hellmann’s® Real Mayonnaise, Hellmann's® Canola Cholesterol Free Mayonnaise is naturally rich in Omega 3 ALA and supports a Heart Healthy Diet when substituted for foods higher in saturated fat.* Made with the great taste of Bertolli® Extra Virgin Olive Oil, Hellmann's® Reduced Fat Mayonnaise with Olive Oil is a creamy and delicious alternative that is still lower in fat than regular mayonnaise.**

Hellmann's® Canola Cholesterol Free Mayonnaise and Hellmann's® Reduced Fat Mayonnaise with Olive Oil join Hellmann’s® Light in using 100 percent certified cage-free eggs. These three cage-free egg recipes equate to approximately 5.6million pounds of eggs and impact 177,000 egg-laying hens. Once the entire Hellmann’s® product line is changed to certified cage-free eggs, that number will increase to approximately 1.8 million egg-laying hens.

Cage-free eggs used in Hellmann’s® mayonnaise recipes are ‘American Humane Certified’ www.thehumanetouch.org a certification program administered by the American Humane Association (AHA), the leading certifier of cage-free eggs in the U.S.

In March 2010, Hellmann’s Light® became the first packaged food product of its stature and volume to offer a recipe containing 100 percent cage-free eggs. Unilever, the manufacturer of Hellmann’s, aims to move to 100% cage free eggs for all its products globally as outlined in its Unilever Sustainable Living Plan. The Plan serves as the company’s roadmap for decoupling future growth from environmental impact.

* Hellmann’s® Canola Cholesterol Free Mayonnaise includes fats that help to maintain heart health as part of a diet low in saturated fat and cholesterol, when substituted for other foods high in saturated fat and when daily caloric intake is not increased. Plus it is made with the goodness of Canola Oil – a source of Omega 3 ALA essential oils. Contains 300 mg of ALA per serving, which is 18 percent of the Daily Value of ALA and 4 grams of fat per serving.

** Hellmann's® Reduced Fat Mayonnaise with Olive Oil has ½ the fat and calories of regular mayonnaise.

About Hellmann's®

Hellmann's® Mayonnaise – known as Best Foods® West of the Rockies – is America's favorite mayonnaise brand. Its great taste enhances the flavor of many foods including fish, chicken, grains, vegetables and salads. Hellmann’s® Mayonnaise is real food made from simple ingredients, like eggs, oil and vinegar. For more information, please visit www.hellmanns.com

Stephanie Gray/Weber Shandwick

T: +1 312 988 2071


Kim Donaghy/Weber Shandwick

T: +1 212 445 8228


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