Ben & Jerry’s Global Free Cone Day on April 3!

New Greek Frozen Yogurt & Fun Lead the Festivities at Annual “Thanks” to Fans

Burlington, VT (April 2, 2012) - Every year since 1979 Ben & Jerry’s fans have asked the same question: “Why? Why do you give away free ice cream on your anniversary?” The answer hasn’t changed since that fateful day to celebrate the ice cream maker’s first year of business. Cofounders Ben Cohen and Jerry Greenfield created Free Cone Day as a “thank you” to the community that supported their business. While a lot has changed in the last 34 years, the company has never failed to hold the annual giveaway to throw open the doors and continue the tradition.

“There is nothing else in the world like Ben & Jerry’s Free Cone Day,” said the progressive ice cream maker’s CEO Jostein Solheim who, like other Ben & Jerry’s employees, happily grabs a scoop and jumps behind the lines to serve up Vermont’s Finest every year. “We’re fortunate to have the most passionate and supportive fans in the world; it is our honor to continue the more than 30 year tradition to say thanks with a day of free ice cream once again.”

While Ben & Jerry’s continues the time-tested annual Free Cone Day event, the company is bringing a taste of something new to the table with its most recent product line: Greek Frozen Yogurt. The brand new line, offered in four different flavors in Scoop Shops, is sure to catch the eye of some Free Cone Day attendees. The company uses real Greek yogurt - which is made through a traditional straining process - leaving a thicker, creamier and smooth product which has been all the rage in the refrigerated aisle. These all new, really Greekin’ good flavors include:

  • Raspberry Fudge Chunk: Raspberry Greek Frozen Yogurt with Fudge Chunks
  • Banana Peanut Butter: Banana Greek Frozen Yogurt with Peanut Butter Swirls
  • Blueberry Vanilla Graham: Blueberry & Vanilla Greek Frozen Yogurts with Graham Cracker Swirls
  • Vanilla: Vanilla Greek Frozen Yogurt

There’s something very special about Ben & Jerry’s Free Cone Day. Often the queue lines snake around the block as hungry and eager fans clamor for a taste of one of Ben & Jerry’s iconic flavors, like Cherry Garcia and Chocolate Chip Cookie Dough, or sample a brand new offering, such as the Greek Frozen Yogurt. More people are enjoying Ben & Jerry’s Free Cone Day today in more far away places as the Scoop Shops number approximately 800 around the globe from Europe to Asia and back to North America. Fans are more than willing to be a part of something fun, and seem to enjoy their just desserts from the company with a bottom line that is measured more than just by financial profit. Ben & Jerry’s ice cream lovers come and enjoy the scene, the energy and the good vibe.

Log on to www.benjerry.com to find the closest participating Scoop Shop near you.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who pledge not to treat their cows with the synthetic hormone rBGH.* The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The recent announcement to move to all available Fair Trade ingredients by the end of 2013 is driven by that commitment. For more visit www.benjerry.com

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Sean Greenwood

T: 802-846-1500 Ext. 7701

sean.greenwood@benjerry.com

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