Magnum ice cream launches ‘Magnum Mini Moments’ Facebook app

Search, Clip and Share Favorite Scenes from Top Gun, The Godfather, Grease and many more popular movies

London (June 6, 2012) - Unilever’s Magnum ice cream has teamed up with Paramount Digital Entertainment, GorillaSpot Media and Lowebrindfors to develop ‘Magnum Mini Moments’, an innovative consumer entertainment application that allows consumers to personalize iconic movie moments and remind their friends of Magnum Mini moments via Facebook.

Magnum Mini Moments is built on GorillaSpot Media’s ‘ReelCards on Facebook’ application, and features 200 minutes of funny, outrageous and touching moments from some of Paramount Pictures’ most popular movies, such as The Godfather, Grease, Top Gun and Mission: Impossible III. The clips have been sorted into six cinematic genres: comedy, drama, action, romance, horror and adventure. Users can personalize clips through messaging and music to create a unique video card – a ‘Magnum Mini Moment’ – that can then be shared with their friends via Facebook, Twitter, Tumblr and email. The app also offers users the ability to purchase and enjoy the full-length films.

Alper Eroglu, Global Senior Brand Development Manager, Magnum Digital and Social Media says, “We’re delighted to offer our fans such an engaging and entertaining app. Magnum Mini is all about having a mini moment of indulgence whenever you want and we know that our fans love eating their favourite ice cream while watching movies at home; that’s why we believe this app is a perfect match!”

"The ReelCards app gives fans an innovative way to express themselves by interacting and sharing some of the best loved and most popular moments from Paramount Pictures’ movies,” said Athan Stephanopoulos, CEO of GorillaSpot Media.

The app is available in 23 markets and 11 languages through the Magnum Facebook pages and can be dubbed into four languages – French, Italian, German and Spanish.

The partnership with Unilever, Paramount Digital Entertainment and GorillaSpot Media will run for the duration of 2012. To experience the ‘Magnum Mini Moments’ app visit https://apps.facebook.com/reelcards/magnum For more information on the Magnum brand, please go to www.facebook.com/magnum

About Magnum

Launched in 1987, Magnum was the first hand-held ice cream targeted as a premium adult offer. Today, Magnum is one of the world’s leading ice cream brands, selling 1 billion units annually worldwide and it is the biggest of the Unilever ice cream brands.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIA, VIAB), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Famous Productions, Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About GorillaSpot Media

GorillaSpot Media is a NYC based digital media company that develops video clip based applications across web, social and mobile. The company sits at the intersection of media, advertising and technology, by creating innovative video experiences for owners of professionally produced content to engage their audiences across the social web and effectively reach millions of users across the digital environments they live. The company’s video technologies have been utilized by top-tier entertainment brands across major film studios, television networks and sports leagues.

About Lowe Brindfors - Creators of ‘Magnum Mini Moments’

Lowe Brindfors Stockholm is a digitally centric full-service agency that solves business problems and unlocks growth opportunities by understanding brands and engaging consumers. The agency passionately believes in populist creativity. Work made for the many, not for the few. Work that cuts through and is talked about. Work that is participated in and shared. Work that changes behaviour – in whatever channel is appropriate.

Lindsey Auslander - GolinHarris

312-729-4366

lauslander@golinharris.com

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