Unilever® and Fresh & Easy Neighborhood Market Partner

“Buy any Three, Plant a Tree” Initiative Will Provide 25,000 Trees to Local Communities

Englewood Cliffs, NJ (September 26, 2012) – Your weekly grocery store shopping trip could help make local parks and communities in Ariz., Calif., and Nev. greener this fall. Unilever and Fresh & Easy Neighborhood Market have partnered for a new initiative aimed at planting much-needed trees, in coordination with the Arbor Day Foundation.

The new “Buy any Three, Plant a Tree” program gives shoppers the opportunity to help their local communities, one trip to the grocery store at a time. From September 26 to October 10, Fresh & Easy shoppers who purchase any three participating Unilever food brands including Breyers®, Ben & Jerry’s®, Best Foods®, Wish-Bone®, Ragu® and Skippy®, will receive 33 percent off instantly . For each purchase of three participating items, Unilever and Fresh & Easy will donate a tree to the local community in partnership with Arbor Day Foundation (up to 25,000 trees).

“At Unilever, we’re committed to sustainable living and making a difference in our local communities,” says Paul Bello, vice president of grocery for Unilever. “This partnership not only supports our larger Unilever Sustainable Living Plan, but it also allows us to provide consumers with great savings and support for a great cause such as the Arbor Day Foundation.

By simply shopping for brands they love, our consumers in Arizona, California and Nevada are helping their local communities become more environmentally friendly.” At the conclusion of the promotion, Unilever, Fresh & Easy and the Arbor Day Foundation will host a tree-planting ceremony with trees donated from the the “Buy any Three, Plant a Tree” program. Planting trees in local communities helps to reduce air pollution, absorb carbon dioxide and control storm water runoff .

“This initiative is a great opportunity for Fresh & Easy to come together with Unilever and the Arbor Day Foundation, and engage our customers and neighbors for a good environmental cause,” says Tim Mason, CEO of Fresh & Easy. “Our commitment to the environment extends beyond just our stores and we’re excited to see the impact planting trees can have on the neighborhoods we serve.”

Launched in November 2010, the Unilever Sustainable Living Plan provides Unilever with a roadmap to sustainable growth. For more information on the “Buy any Three, Plant a Tree” initiative, visit Facebook.com/freshandeasy

About Fresh & Easy Neighborhood Market

Fresh & Easy operates 199 stores in Arizona, California and Nevada. All of Fresh & Easy's products, including the freshly prepared meals, are made with the highest quality ingredients and contain no artificial colors, flavors, high-fructose corn syrup or added trans fats. Fresh & Easy also offers fresh baked goods, meats and produce, as well as favorite national brand products and household items, all at great low prices. For more information about Fresh & Easy, visit www.freshandeasy.com Also follow the company on Twitter at www.twitter.com/freshandeasy and become a fan on Facebook at www.facebook.com/freshandeasy

About the Arbor Day Foundation

The Arbor Day Foundation is a nonprofit conservation and education organization of one million members, with the mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found at arborday.org, or by visiting us on Facebook, Twitter or our blog.

Ashley Schlag - Weber Shandwick



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