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Kick off summer with delicious new frozen treats

Favorite ice cream brands are unveiling a diverse line-up of unique frozen treats guaranteed to meet America’s increasing interest in delicious, rewarding snacks.

Englewood Cliffs, NJ (June 5, 2013) – Just as the temperatures begin to rise, favorite ice cream brands MAGNUM® Ice Cream, Popsicle®, Breyers®, Good Humor®, Klondike® and new Fruttare® fruit bars are unveiling a diverse line-up of unique frozen treats guaranteed to meet America’s increasing interest in delicious, rewarding snacks.

“Whether people are looking to cool off with a refreshing Popsicle or indulge in a decadent Magnum bar, we’re bringing our fans our widest frozen treat selection ever to choose from,” said Nick Soukas, brand building director for U.S. Unilever ice cream. “This year, we’re introducing a delicious new frozen fruit bar to the U.S. with Fruttare and debuting several new and exciting varieties you can only find from our brands, like MAGNUM, Popsicle, Breyers and Good Humor.”

Fruttare® fruit bars makes U.S. introduction

Loved in more than 15 countries around the globe, Fruttare® is recognized as a brand synonymous with a positive outlook on life, and is now available for the first time in the United States. The Fruttare® product line includes two types of frozen fruit bars, each bursting with real fruit taste: Fruttare® Fruit and Milk Bars – the first nationally available line of its kind – and Fruttare® Fruit and Juice Bars.

  • Fruttare® Fruit and Milk Bars are made with real fruit and creamy milk, and are available in four delicious varieties:
  • Fruttare® Strawberry and Milk, featuring creamy milk and luscious, real strawberries
  • Fruttare® Coconut and Milk, featuring creamy milk and coconut
  • Fruttare® Banana and Milk, featuring creamy milk and sweet, ripe bananas
  • Fruttare® Peach and Milk, featuring creamy milk and juicy peaches

Fruttare® Fruit and Juice Bars are frozen fruit bars made with real fruit, and are available in four refreshing varieties:

  • Fruttare® Strawberry, featuring a burst of real strawberries and juice
  • Fruttare® Orange, featuring a refreshing burst of sweet orange and real juice
  • Fruttare® Mango, featuring deliciously luscious mangoes
  • Fruttare® Lime, featuring the refreshing taste of real lime and sweet, tangy juice

Fruttare® Fruit and Milk Bars are available in 4-count multipacks and Fruttare® Fruit and Juice Bars are available in 6-count multipacks in grocery stores nationwide, both for a suggested retail price of $4.29.

MAGNUM® Ice Cream unveils three new indulgences

In the U.S. this year, MAGNUM® Ice Cream debuted MAGNUM® Gold?!, the world’s first golden ice cream bar and a uniquely indulgent treat that is truly as good as gold. Delicately crafted from only the finest ingredients, these treats are sure to unlock life’s greatest pleasures.

  • MAGNUM® Gold?! Bars feature silky vanilla bean ice cream swirled with sea salt caramel and dipped in a golden coating made with Belgian milk chocolate
  • MAGNUM® Mini Gold?! is the new decadent variety of the MAGNUM® Mini line launched in 2012, which inspired fans to indulge in a mini moment of pleasure

In addition to the introduction of MAGNUM® Mini Gold?!, the brand is unveiling another new, rich and enchanting variety to its VIP list of smaller, yet equally decadent ice cream bars:

  • MAGNUM® Mini Double Caramel Bars feature silky vanilla bean ice cream enrobed in a chocolatey coating, luscious caramel sauce and rich Belgian milk chocolate

MAGNUM® Ice Cream bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99. MAGNUM® Mini bars are available in 6-count multipacks for a suggested retail price of $5.49.

Popsicle® introduces more unexpected combinations

The iconic Popsicle® brand, a longtime family favorite, is introducing three delicious new pop varieties, including more unexpected twists from its ice pop-yogurt combination line launched in 2012 – Yosicle® – and an exciting new partnership with a beloved animated character – Hello Kitty®.

  • Yosicle® Swirlz!™ Chocolate & Vanilla Pops feature chocolate- and vanilla-flavored swirls in each pop
  • Yosicle® Swirlz!™ Strawberry-Red Raspberry and Strawberry-Banana Pops feature a mix of strawberry-raspberry-flavored swirls or strawberry-banana-flavored swirls in each pop
  • Popsicle® Hello Kitty® Fun Bunch Ice Pops are colorful treats that come in shapes like stars, triangles and moons with fruity flavors such as cherry, watermelon, berry and grape

Twelve-count boxes of Yosicle® and 18-count boxes of Popsicle® Hello Kitty® Fun Bunch pops are available in grocery stores nationwide for a suggested retail price of $3.99.

Breyers® adds to favorite Blasts! Line

This year, Breyers® is expanding its offerings to include seven new Breyers Blasts!® flavors, two new limited-edition seasonal varieties and a new Lactose Free Chocolate.

The Breyers Blasts!® line will now feature 25 varieties, including seven new flavors available nationwide:

  • Breyers Blasts!® Girl Scout Cookies® Thin Mints® features Girl Scout Cookies® Thin Mints® pieces and a fudge swirl in mint flavored frozen dairy dessert
  • Breyers Blasts!® Girl Scout Cookies® Samoas® features Girl Scout Cookies® Samoas® pieces, coconut and a rich fudge swirl in coconut caramel flavored frozen dairy dessert
  • Breyers Blasts!® M&M’S® features chocolate light ice cream with M&M’S® minis milk chocolate candies
  • Breyers Blasts!® Chocolate Covered Pretzel is available exclusively at Walmart locations and features chocolate flavored pretzel pieces and a fudge swirl in golden vanilla flavored frozen dairy dessert
  • Breyers Blasts!® Creamsicle® is available exclusively at Walmart locations and features vanilla frozen dairy dessert and orange sherbet
  • Breyers Blasts!® Birthday Blast! features cake pieces and rainbow sprinkles in cake flavored frozen dairy dessert
  • Previously only available at Walmart, Breyers Blasts!® Strawberry Waffle Cone is now available nationwide and features fudge covered waffle cone pieces and a strawberry swirl in strawberry flavored frozen dairy dessert

Breyers® has also launched two limited-edition seasonal flavors – the perfect dessert treat for any occasion.

  • Breyers® Strawberry Shortcake features vanilla sweet cream flavor with a strawberry swirl and cake pieces
  • Breyers® Apple Cinnamon Crumble features apple flavor with an apple cinnamon swirl and pie crust pieces and will be available this October

In addition to its Lactose Free Vanilla variety, Breyers® now offers Breyers® Lactose Free Chocolate, a 99% lactose free light ice cream.

Breyers® 48-ounce containers are available in grocery stores nationwide for a suggested retail price of $4.99-$5.99.

Good Humor® reinterprets favorite treats

The beloved Good Humor® brand is always looking for ways to reinterpret classic American treats into ice cream form. This year is no different, as the brand is freezing up the delicious taste of birthday cake with the introduction of the new Good Humor® Birthday Cake Bar, featuring vanilla cake flavored ice cream surrounded by light vanilla ice cream and coated with cake crunch.

Inspired by its popular ice cream candy bar varieties launched in 2011 and 2012, Good Humor® is getting into the holiday spirit with the introduction of a limited-edition pumpkin-shaped ice cream variety of a favorite classic candy treat, which will be available this October:

  • REESE’S® Peanut Butter Ice Cream Pumpkins feature peanut butter ice cream with a REESE’S® peanut butter swirl dipped in a milk chocolate flavored coating in a pumpkin shape

Each Good Humor® multipack contains six ice cream bars, and varieties are available at grocery stores nationwide for suggested retail prices between $4.39 and $4.49.

Stick to the Classics with Klondike®

Best known for its line of stickless bars, sandwiches and Choco Taco® treats, Klondike has an extensive range of beloved classics, including 11 varieties of stickless bars made with a delicious, creamy light ice cream in flavors like Original, HEATH®, KRUNCH, Mint Chocolate Chip and REESE’S®.

Klondike® also offers four delicious varieties of ice cream sandwiches and one cool taco, including Classic Vanilla, Chocolate, Mrs. Field’s® Chocolate Chip, and OREO®, and Klondike® Original Choco Taco®, featuring artificially flavored vanilla light ice cream with a chocolate flavored swirl in a sugar taco with milk chocolate flavored coating and peanuts.

Klondike® also offers both Klondike® 100 Calorie and Klondike® No Sugar Added lines. Stickless bar and sandwich varieties include: 100 Calorie Vanilla Bar, 100 Calorie Vanilla Sandwich, No Sugar Added Vanilla Bar and No Sugar Added KRUNCH. Additionally, a variety pack of hand-held 100 Calorie English Toffee and French Vanilla Bars is available.

Klondike® ice cream treats are available in both four- and six-packs and Choco Taco® treats are available in four-packs, for suggested retail prices between $2.99-$4.39, excluding Walmart offers.

For more information on these brands and the new products, please visit:

To follow Fruttare®, MAGNUM® Ice Cream, Popsicle®, Breyers®, Good Humor® and Klondike® on Twitter, visit:

To like Fruttare®, MAGNUM® Ice Cream, Popsicle®, Breyers®, Good Humor® and Klondike® on Facebook, visit:

To connect with Fruttare® and MAGNUM® Ice Cream on Instagram, visit:

To connect with MAGNUM® Ice Cream on Pinterest, Tumblr and YouTube, and Klondike® on YouTube visit:

Alex Demers

T: 312-729-4240
312-729-4240
ademers@golin.com

Alyssa Bronikowski - GolinHarris

(312) 729-4290

ABronikowski@GolinHarris.com

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