The Day after Halloween is declared “National Scrub Off Day”

St. Ives scrubs help women go from naughty to natural

Englewood Cliffs, NJ (October 24, 2013) – Halloween is the one day each year when women transform their natural selves into their naughty versions with the most avant-garde makeup and costume looks. Yet the day after, they have to go back to normal, which is why this year St. Ives – America’s top-selling scrub brand – is declaring the day after Halloween, Nov. 1, National Scrub Off Day. St. Ives scrubs exfoliate to reveal smooth skin, and are perfect for helping to scrub off Halloween makeup, taking women from naughty back to natural.

“Halloween is a holiday when women wear more fantastical makeup looks than they normally would, which can become challenging to remove at the end of the night,” said Dawn Hedgepeth, Director of Brand Building, Unilever Skincare. “When this much makeup is being worn, a deep clean is needed, and St. Ives scrubs are perfect for helping to scrub off Halloween looks.”

St. Ives fans can submit a photo of a past or present Halloween look via Instagram, by tagging it with the hashtag #ScrubOff and entering via a link to Facebook. Five lucky fans will win* a #ScrubOff prize pack, which will include an assortment of St. Ives scrub products and a $250 gift card to a participating retailer. To learn more about the #ScrubOff contest and St. Ives brand, follow @StIvesSkin on Instagram and Twitter, and visit

St. Ives scrubs include the Fresh Skin Apricot Scrub to help to invigorate dull skin; the Blemish Control Apricot Scrub to fight unwanted blemishes; and the Blemish Control Green Tea Scrub to help address unwanted blemishes and redness. All St. Ives scrubs contain 100 percent natural exfoliants and cleanse pores by removing dirt and oil from the skin.

Since 1980, St. Ives has been creating effective skincare solutions. St. Ives products include scrubs, body lotions, spray lotions and body washes. St. Ives products are available at drug, mass retailers and grocery store outlets nationwide. For more information please visit Follow @StIvesSkin on Instagram and Twitter, and visit

Shanna Wollack/Kaplow


Stacie Bright/Unilever

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