Back in the spotlight: New mom Ciara and Degree Women DO:MORE to inspire performance on and off the stage
Join forces to challenge women to work harder and never stop improving
ENGLEWOOD CLIFFS, NJ (August 22, 2014) - Multiplatinum, Grammy award-winning musician-singer, actress and back-at-work mom, Ciara, is as dedicated and driven in the studio as she is in her personal life. She's teamed up with Degree Women® – an official sponsor of this year's MTV Video Music Awards – to chronicle the next chapter in her life on MTV's House of Style as she works harder, trains longer and moves faster to get into peak performance shape. As she embarks on this journey, she relies on Degree® MOTIONSENSE® to work hard when she moves so she stays fresher longer.
"With the responsibilities of being a new mom, recording new music and getting into peak performance shape, I'm working harder than ever to DO:MORE," said Ciara. "I'm on the move now more than ever ‒ constantly pushing myself to improve ‒ so I rely on Degree® MOTIONSENSE® because the more I move, the more it protects. I hope my hard work inspires other women to get out there and DO:MORE of what they love."
Ciara is known for taking her high-impact, dance routines to the next level, providing her fans with unforgettable performances. During her episode of House of Style, viewers will follow Ciara's journey as a performer and relive her most memorable moves. Ciara's trainer also will share secrets from her workout as she works to get back into performing shape post-baby. To see Ciara kick off the next chapter in her life, tune into House of Style on MTV.com starting today Friday, August 22, 2014.
About Degree - New & Improved for 2014
New and improved Degree® MOTIONSENSE® is the only antiperspirant deodorant that releases extra protection as you move for long-lasting freshness. The exclusive MOTIONSENSE® technology releases bursts of freshness with every move you make, keeping you protected throughout the day so you can do more of what you love. It is the only antiperspirant deodorant that is activated by movement first so the more you move, the more it protects.
For more information, visit Degree at www.Facebook/DegreeWomen and www.twitter.com/DegreeWomen Log on to www.houseofstyle.mtv.com to see Ciara's episode, airing today Friday, August 22, 2014.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com
Ciara's decade long career launched with the release of her debut album Goodies in 2004, which was certified multi-platinum by the RIAA and sold over 4 million copies. Since then, Ciara has continued to grow as a chart topping singer/songwriter/producer, with four of her albums debuting in the Top 5 of Billboard Top 200, including her most recent self-titled album, which featured the #1 Gold Certified single "Body Party." She was once named Billboard's "Woman of the Year" and has won numerous awards including a GRAMMY, various MTV VMAs, BETs Awards, Soul Train Awards. In addition, Ciara has turned into a fashion industry regular with her bold taste and flawless beauty, as well as a budding actress. Ciara is currently recording her sixth studio album to be released next year.