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Breyers® introduces new Breyers® Gelato Indulgences™

ENGLEWOOD CLIFFS, N.J. (March 12, 2014) - Unique gelato offering features delicious trio of textures including creamy gelato, luscious sauces and gourmet toppings

Breyers®, the brand known for bringing families together to enjoy delicious frozen treats for more than 140 years, is expanding its portfolio with the introduction of new Breyers® Gelato Indulgences™. Each of the four delicious varieties features a trio of textures – creamy gelato, luscious sauce and gourmet toppings – for the ultimate indulgence.

To support the launch of Breyers® Gelato Indulgences™, a new campaign will show couples how to create the perfect date night at home – with a new reason to “spoon.”

“Our loyal fans told us they want even more indulgent offerings from Breyers®, and Breyers® Gelato Indulgences™ is the perfect answer,” said Alfie Vivian, vice president of refreshments for Unilever North America. “With its uniquely indulgent trio of textures , Breyers® Gelato Indulgences™ can help busy parents create a great date night right at home, any night of the week.”

Available in four delicious varieties, Breyers® Gelato Indulgences™ is unlike any other gelato offering consumers can find in grocery stores:

  • Breyers® Gelato Indulgences™ Vanilla Caramel features creamy vanilla gelato topped with luscious caramel sauce and gourmet caramelly curls
  • Breyers® Gelato Indulgences™ Raspberry Cheesecake features cheesecake gelato topped with luscious raspberry sauce and gourmet graham crumble
  • Breyers® Gelato Indulgences™ Tiramisu features mascarpone gelato topped with espresso sauce, ladyfinger cookie pieces and sprinkled with gourmet cocoa
  • Breyers® Gelato Indulgences™ Triple Chocolate features milk chocolate and dark chocolate gelatos topped with white chocolate sauce and chocolatey curls

Another ingredient for a great date night at home is watching favorite TV shows as a couple. As part of the “ultimate date night” campaign, Breyers® is partnering with popular NBC series, “Parenthood” (10-11 p.m. ET) to sponsor two extended previews of future episodes for fans to enjoy online.

Breyers® Gelato Indulgences™ is available at grocery stores nationwide in a 28.5 oz clear tub, showcasing the gelato with its luscious sauce and gourmet toppings, for a suggested retail price of $4.49-$5.99.

About the Breyers® Brand

For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese’s® Peanut Butter Cups and Natural Vanilla, which is America’s No. 1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.

Alexandra Demers - GolinHarris

Office (312) 729-4240
Mobile (312) 607-1680

ADemers@GolinHarris.com

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