CLEAR SCALP & HAIR™ announces Miranda Kerr as newest U.S. spokesperson
Kerr shows women nationwide that resilient, beautiful hair starts at the scalp
New York (January 14, 2014) - Miranda Kerr, successful international model, is the newest face – and hair – for CLEAR SCALP & HAIR™ in the United States, giving her the title of the brand’s first global brand ambassador. Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties to share her love of CLEAR and the secret behind her head-turning resilient, beautiful hair with women across the country.
As the brand continues to spark a revolution in the hair care category, CLEAR SCALP & HAIR™ is marking 2014 as the year of resilience. Formulated with a breakthrough technology, Nutrium 10™, a rich blend of vitamins and nutrients, CLEAR SCALP & HAIR™ deeply nourishes the scalp to give women 10x more resilient hair1.
“My hair needs to be stronger than strong for everything I do every day,” Kerr explains. “CLEAR SCALP & HAIR™ shampoos, conditioners and treatments nourish my scalp – ultimately making my hair resilient so it can bounce back from anything I put it through! CLEAR has multiple product collections, so whether I need a do-it-all shampoo and conditioner or a hydrating, deep treatment mask, CLEAR has the products to build my hair’s resilience to leave it looking beautiful.”
CLEAR SCALP & HAIR™ revolutionized the beauty aisle in 2012, turning the conventional hair care discussion on its head by encouraging women to focus on the scalp, rather than the ends, to create the right foundation for strong, beautiful hair. Adding Kerr to the cause, the brand continues to challenge women to deeply nourish the scalp, not just the ends, to reverse 100 percent of visible damage and achieve beautiful, resilient hair. “We are excited to have Miranda join the CLEAR SCALP & HAIR™ brand in the U.S.,” said Jennifer Healy, Senior Marketing Director for U.S. Haircare. “Miranda is a global beauty and fashion icon and women nationwide want to know the secret behind her amazing hair. Now they know the secret is CLEAR SCALP & HAIR™.”
Kerr reveals resilience that shows
Because resilience needs to be built before it can be revealed, Kerr has been using CLEAR SCALP & HAIR™ products to prepare for her debut as the newest U.S. face of the hair care brand. Available in six customized ranges to address various hair and scalp needs for women, the CLEAR SCALP & HAIR™ offerings include: NEW Intense Hydration, which includes a nourishing shampoo, conditioner and treatment mask infused with cactus extract, Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths and Frizz Control. The line also includes an anti-dandruff shampoo, Complete Care. The products are available at mass retailers, select drugstores and supermarkets nationwide.
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About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca