CLEAR SCALP & HAIR™ announces Miranda Kerr as newest U.S. spokesperson
Kerr shows women nationwide that resilient, beautiful hair starts at the scalp
New York (January 14, 2014) - Miranda Kerr, successful international model, is the newest face – and hair – for CLEAR SCALP & HAIR™ in the United States, giving her the title of the brand’s first global brand ambassador. Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties to share her love of CLEAR and the secret behind her head-turning resilient, beautiful hair with women across the country.
As the brand continues to spark a revolution in the hair care category, CLEAR SCALP & HAIR™ is marking 2014 as the year of resilience. Formulated with a breakthrough technology, Nutrium 10™, a rich blend of vitamins and nutrients, CLEAR SCALP & HAIR™ deeply nourishes the scalp to give women 10x more resilient hair1.
“My hair needs to be stronger than strong for everything I do every day,” Kerr explains. “CLEAR SCALP & HAIR™ shampoos, conditioners and treatments nourish my scalp – ultimately making my hair resilient so it can bounce back from anything I put it through! CLEAR has multiple product collections, so whether I need a do-it-all shampoo and conditioner or a hydrating, deep treatment mask, CLEAR has the products to build my hair’s resilience to leave it looking beautiful.”
CLEAR SCALP & HAIR™ revolutionized the beauty aisle in 2012, turning the conventional hair care discussion on its head by encouraging women to focus on the scalp, rather than the ends, to create the right foundation for strong, beautiful hair. Adding Kerr to the cause, the brand continues to challenge women to deeply nourish the scalp, not just the ends, to reverse 100 percent of visible damage and achieve beautiful, resilient hair.
“We are excited to have Miranda join the CLEAR SCALP & HAIR™ brand in the U.S.,” said Jennifer Healy, Senior Marketing Director for U.S. Haircare. “Miranda is a global beauty and fashion icon and women nationwide want to know the secret behind her amazing hair. Now they know the secret is CLEAR SCALP & HAIR™.”
Kerr reveals resilience that shows
Because resilience needs to be built before it can be revealed, Kerr has been using CLEAR SCALP & HAIR™ products to prepare for her debut as the newest U.S. face of the hair care brand.
Available in six customized ranges to address various hair and scalp needs for women, the CLEAR SCALP & HAIR™ offerings include: NEW Intense Hydration, which includes a nourishing shampoo, conditioner and treatment mask infused with cactus extract, Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths and Frizz Control. The line also includes an anti-dandruff shampoo, Complete Care. The products are available at mass retailers, select drugstores and supermarkets nationwide.
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