Dave Lewis sets out Unilever Personal Care Ambition
Dave Lewis, Unilever President Personal Care, spoke yesterday at the annual WWD Beauty CEO Summit.
In his presentation, Lewis delivered a compelling view of Personal Care, centered on the idea that all people are beautiful; rather than made beautiful. “This unique vision allows us to nurture a broad and ever-expanding portfolio of global brands that help us to provide Personal Care in a number of different ways: from Lifebuoy that saves the lives of millions of children, to trend-setting brands such as TRESemme or Toni & Guy,” he explained.
Lewis outlined the growth opportunity of delivering margin-accretive innovation and increasing the availability of Unilever Personal Care products by opening up new channels. He explained that the ambition is to continue to build a more premium portfolio of Personal Care brands, while still growing his business at the bottom of the pyramid: “We built our success by making our products accessible to billions of people around the world. But the opportunity to think up through the pyramid is clear, the case to build a more premium portfolio compelling. We are therefore making beauty as much a part of our Personal Care business as the need for cleanliness and the bars of soap that helped build the foundation of our business.”
Unilever has already started moving in this direction through its Hair brands, with the acquisition of Alberto Culver in 2011, which enabled Unilever to develop upscale brands Toni & Guy and TIGI. It is now extending its premium portfolio in Skin, with the recent investment in Ioma, a truly personalised measurable skin care solution enabled by leading edge technology; and Illuminage, the first FDA-approved in-home laser for wrinkle reduction.
Lewis also talked about the importance of the business integration that he has led following the creation of Unilever’s Personal Care division. “For many years we were organised in categories that studied the world’s body parts – each separately. This deep category knowledge is one of our greatest strengths. But by looking at the whole person, not just the sum of the physical parts, we are able to see more and understand more. And we are therefore better placed to serve people.” This holistic approach is also being applied to product development. Lewis explained that Unilever is leveraging its R&D expertise and capabilities across categories to deliver ground-breaking innovation; and although he didn’t elaborate, he hinted at developments in the near future.
Lewis wrapped up his remarks outlining the importance of also taking personal care of the planet, which Unilever is doing through the Unilever Sustainable Living Plan. He also called on the industry to look at the overall environmental impact of the products, from primary sourcing of raw materials to after consumer use, and highlighted in particular the work that Unilever is already doing to reduce the impact of sourcing, packaging and water.
Unilever Personal Care has annual sales of around €20bn at 2013 exchange rates. Its portfolio includes five billion Euro brands: Dove, Lux, Rexona/Degree, Lux, Axe and Sunsilk; as well as other brands such as Lifebuoy, Signal/Pepsodent, Pond’s, Vaseline, TRESemme, and Nexxus amongst other.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. We work with 174,000 colleagues around the world and generated annual sales of €49.8 billion in 2013. Over half of our company’s footprint is in the faster growing developing and emerging markets (57% in 2013). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands, 14 of which - Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Surf, Lipton, Rexona / Sure, Wall’s ice cream, Lux, Flora / Becel, Rama / Blue Band, Magnum and Axe / Lynx - now generate a turnover of €1 billion or more.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. Unilever has been named sector leader of the CDP’s Forests programme for three consecutive years, and in 2013 led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey - for the third year running. Unilever was named LinkedIn’s third most sought-after employer worldwide in 2013.
For more information about Unilever and its brands, please visit www.unilever.com
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