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Four local youth football coaches honored with 'Caring Coach of the Year' award

Dove® Men+Care® deodorant recognizes coaches across the country who foster a caring environment

While winning is the ultimate goal for many youth sports teams, the most effective coaches balance preparation to win with instilling other life lessons sports can provide, such as achieving success, learning from failures and building character. With proper guidance and care, youth sports provide the potential for coaches to mold young athletes into outstanding citizens. 

Intent on drawing attention to the importance of a coach's care – whether it's on or off the field – Dove Men+Care Deodorant, in partnership with the College Football Hall of Fame, launched the 'Care Always Wins'; campaign to honor youth football coaches who are impacting the lives of their players. Dove Men+Care Deodorant sought written nominations from communities across the country for the 'Caring Coach of the Year' award and is proud to announce the four honorees.

"Dove Men+Care Deodorant recognizes the long-term, meaningful impact youth sports coaches can have on their players' lives," said Matthew McCarthy, Senior Director, Deodorants/Antiperspirants, Unilever. "We hope even more coaches will feel empowered to make a difference in youth sports and believe that the sports community will be inspired by these real individuals whose care is making a positive difference."

Like thousands of coaches around the country, each recipient of the Dove Men+Care Deodorant 'Caring Coach of the Year' award has his personal reason for caring and the brand is delighted to share their stories:

Coach Tony Lotti

Coach at West Hall High School, Oakwood, Georgia

Words of Wisdom:"Do right, right follows!"

Coach Lotti prides himself on instilling integrity into each of his players — teaching them that, when they make an effort in the community, the good they do is reciprocated. Every Friday that is a game day, Lotti's players volunteer at the local elementary school, where they open car doors for arriving students, cheering them on as they make their way into school, just as the children cheer the team on at their game later that night.

Coach Travis Clark

Coach at Santa Monica High School, Santa Monica, California

Words of Wisdom: "Be a great football player, be an even better man."

When a special needs student-athlete expressed interest in playing football, Coach Clark didn't hesitate in adding the young man to his team's roster. In addition to his full-time job in television production, Coach Clark has been coaching at Santa Monica High School for the past 19 years. His everyday teachings on and off the field speak to the passion he maintains for the game and infuses into his players.

Coach Kurt Frenzen

Coach at Lakeview High School, Columbus, Nebraska

Words of Wisdom: “Effort is the most important thing you can control in the classroom and in life.”

Coach Frenzen teaches his players that effort leads to dedication, and it should be demonstrated not only on the field, but off the field as well. When a local community was ravaged by a tornado in 2013, Coach Frenzen and his team volunteered their time to help clean up the damage.

Coach Ernest Radcliffe

Coach of the Southside Wolfpack, Chicago, Illinois

Words of Wisdom: "Pride, discipline, dedication and family is our motto."

A security professional in the Chicago public school system, Coach Radcliffe has been coaching the Southside Wolfpack for 17 years. He teaches positivity, both on and off the field, funding meals and football expenses for players who can’t afford them and organizing youth empowerment marches on Chicago’s south side to promote inclusiveness.

'Caring Coach of the Year' Award

Dove Men+Care Deodorant created the 'Caring Coach of the Year' award in collaboration with the College Football Hall of Fame, an institution devoted to celebrating and honoring football's greatest players and coaches as positive role models since 1951, to honor youth football coaches who foster a caring environment, on and off the field. 

Dove Men+Care Deodorant – which provides care to help end underarm irritation, including 48 hour odor and wetness protection in a non-irritating formula with ¼ moisturizer technology – believes that coaches have the power to ease irritations and frustrations that arise in sports. As a shrine for those who personify the qualities and characteristics that make football great, the College Football Hall of Fame represents the superlative partner to honor real youth football coaches whose work is positively affecting the lives of their players.

In the coming weeks, the four 'Caring Coach of the Year' honorees – and their nominators – will travel to Atlanta, Georgia, where they'll be honored by the College Football Hall of Fame with special video vignettes produced on their behalf. The videos will live through August 2015 in the Hall of Fame's Coaches Hall, alongside tributes to college football's most legendary coaches. In addition, each honoree will be awarded funding to support their local football programs and be featured in a Dove Men+Care Deodorant advertisement in Sports Illustrated's 'Sportsman of the Year' issue in December..

Learn more about the "Caring Coaches of the Year" and the full line of Dove Men+Care antiperspirant/deodorant products at

About Dove Men+Care US

Dove Men+Care is the first range of products from Dove developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, antiperspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, and mass outlet stores.

About National Football Foundation & College Football Hall of Fame

The new College Football Hall of Fame is a 94,256-square-foot attraction located in the heart of Atlanta's sports, entertainment and tourism district which provides visitors with a highly immersive, interactive and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation launched the Hall of Fame in 1951 to stand as one of the nation's premier sports shrines, immortalizing the game's greatest players and coaches as positive role models for future generations. For more information or to purchase tickets, please visit

Will Ober/Edelman


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