Spoonable cookies in ice cream! Ben & Jerry’s Launches its newest line: Cookie Cores
Peanut Butter, chocolate and speculoos are the irresistibly spoonable cookie centers of new Core flavors
Burlington, VT (January 13, 2015) – Only days into 2015 and it’s clear that the team of Flavor Gurus at Ben & Jerry’s have been hard at work. The ice cream maker unveiled its latest addition to the legendary line up of flavors - a collection of three decadent Cookie Cores that will leave fans of ice cream, cookies and cookie butters clamoring for more.
The Cookie Core line utilizes the same design as Ben & Jerry’s popular 2014 Core flavors but instead of jam, fudge or caramel running directly through the middle of the pint, the Flavor Gurus have added cookie butters. The crunchy, swirly inclusion of spoonable cookies right down the center of each pint is a taste that must be eaten to be experienced. The Cookie Cores tie in favorites such as chocolate cookies, peanut butter cookies, and speculoos cookies (a cinnamon spice cookie) at their respective centers, and let fans customize the way they eat each and every pint.
The combinations include:
Boom Chocolatta! Cookie Core: Mocha & Caramel Ice Creams with Chocolate Cookies, Fudge Flakes & a Chocolate Cookie Core.
Peanut Buttah Cookie Core: Peanut Butter Ice Cream with Crunchy Peanut Butter Sugar Bits, Peanut Butter Cookies & a Peanut Butter Cookie Core
Spectacular Speculoos Cookie Core: Dark Caramel & Vanilla Ice Cream with Speculoos Cookies & Speculoos Cookie Butter Core
“I think our Flavor Gurus nailed it,” said CEO Jostein Solheim. “Along with the work to utilize Fairtrade and non-GMO ingredients they managed to prove their artisan hand at making something creative, indulgent and delicious,” added Solheim the honorary top taste-tester at the Vermont headquarters, who chooses Spectacular Speculoos as his favorite.
The Cookie Cores tested off the charts in early trials, leading Ben & Jerry’s to believe they found a new and exciting way for their fans to experience cookies and ice cream together. “These flavors are over the top, classic Ben & Jerry’s decadence with incredible flavor combinations and textures. They deliver the promise on a truly remarkable ice cream eating experience. These are cookies you’ll want to spoon!” added Solheim.
About Ben & Jerry’s®
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com.
T: 802-846-1500 Ext. 7701