Women around the world realize feeling beautiful is a choice they can make every day

Dove® releases new film and announces global partnership with Tina Brown’s Women In The World to inspire women to reconsider the choices they make about their beauty.

ENGLEWOOD CLIFFS, NJ (April 7, 2015) – A staggering 96% of women do not choose the word ‘beautiful’ to describe how they look.1Dove believes feeling beautiful is a personal choice women should feel empowered to make for themselves, every day. Through a candid, eye-opening film shot in five countries across the globe, Dove is launching the Choose Beautiful campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.

The Dove Choose Beautiful film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: ‘average’ versus the frequently avoided ‘beautiful.’ The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.

To inspire women worldwide to choose beautiful, Dove will embark upon a global partnership in 2015 with Women in the World to celebrate feeling beautiful as a personal, universal choice for women. Women in the World is an internationally celebrated summit that brings together extraordinary women leaders and advocates to lead unparalleled discussions about emerging women’s issues. At the Women in the World New York Summit (April 22-24), Dove will host a conversation, The Beautiful Brain, on beauty and choice with top female influencers across a wide variety of disciplines.

“Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem,” said Jennifer Bremner, Director of Marketing, Dove. “Women in the World is an influential forum where we hope women will join us in inspiring one another to reconsider the choices we make about our beauty and self-esteem so that we may all reach our full potential in life.”

Dove recently launched #SpeakBeautiful to encourage women to realize the role our online words play in impacting our confidence and self-esteem. Now, Dove encourages women to realize that they have the choice every day to think and speak positively about themselves and others.

“Women in the World is about real women being real role models and so is Dove in its innovative campaigns,” said Tina Brown, Founder and CEO of Women in the World. “We are delighted to be joining forces with them to help women and girls redefine the notion of beauty as an attribute of confidence, character and how you live your life.”

Watch Dove Choose Beautiful at Dove.com/ChooseBeautiful and make your choice @Dove with #ChooseBeautiful. Choose what makes you feel beautiful, choose it often, and share it with the world. Learn more about the Dove Choose Beautiful global experience and download new Mindful Me self-esteem building activities by following @Dove on Tumblr.

Dove has long been committed to creating a world where beauty is a source of confidence, not anxiety. Dove hopes to inspire women to develop a positive relationship with beauty, because when women recognize the beauty in themselves, they have powerful ability to positively impact the next generation. The brand has set a goal of reaching 15 million young lives with self-esteem programming by the end of 2015 and has reached over 14 million to date.

About Dove

Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove® Men+Care™, developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.

About women in the world

Since its creation in 2010, Women in the World has resolved to give a platform to global women on the front lines—activists, artists, CEOs, peacemakers, entrepreneurs, and firebrand dissidents who have saved or enriched lives and shattered glass ceilings in every sector. Over the past six years, the Summit, has become the premier showcase for women of impact—and for the men who champion them—by presenting vivid journalistic narratives, stirring videos, and provocative discussions.


1Global Dove Research: The Real Truth About Beauty: Revisited (2010)

Marissa Florindi/ Edelman

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