Survey reveals Americans need to be educated on USDA guidelines
Whole Grains Council and Knorr®- Lipton® Sides™ survey reveals 68% of adults are unaware that they should consume at least three daily servings of whole grains.
Englewood Cliffs, N.J. -- The U.S. Department of Agriculture's revised food pyramid recommends adults get at least three servings of whole grains into their diet each day. But are people listening? The Whole Grains Council and Knorr®- Lipton® Sides™ set out to get the whole story on what those who prepare the family meal know about - and care about - when it comes to whole grains.
According to the survey, sixty-eight percent of adults are unaware that they should consume at least three daily servings of whole grains, and 47% are seeking easier and tastier ways to incorporate whole grain products into the meals they prepare. More than one fifth of the public (22%) was unable to name any of the benefits of eating whole grains and over a fourth (28%) of those who prepare food for others admitted that they don’t know what makes whole grain products different from refined ones.
To help Americans increase their whole grain intake, Knorr®- Lipton® Sides™, a prominent brand within Unilever (NYSE: UL, UN), has created the first mainstream line of both pasta and rice side dishes made with whole grains. Like all whole grain foods, these side dishes contain all the essential parts and naturally-occurring nutrients of the entire grain seed. Without preservatives or artificial flavors or colors, Knorr®- Lipton® Sides™ Made with Whole Grains provides an easy way to obtain at least one serving of whole grains while forming part of a well-balanced meal.
"We wanted to create a great-tasting and affordable product that made it easy for Americans to consume at least one of the three whole grains servings recommended per day," said Barry Sands, Unilever Senior Brand Manager, Knorr® World, U.S. "We learned from USDA research that consumption of whole grains decreases throughout the day, so we created Knorr®- Lipton® Sides. Made with Whole Grains to provide consumers with a simple whole grain solution at dinner."
Knorr®- Lipton® Sides™ has joined the Whole Grains Council (WGC), a leading consortium of industry experts including scientists and chefs working with Oldways Preservation Trust, to increase consumption of whole grains for better nutrition. In addition to conducting the survey with the Whole Grains Council, Knorr®- Lipton® Sides™ is the lead sponsor of the Winter Whole Grains Conference, “Getting Whole Grains to 3,” in Orlando (Jan 18-20, 2006).
Knorr®- Lipton® Sides™ Made with Whole Grains comes in four varieties: Alfredo Pasta, Chicken Pasta, Chicken Broccoli Rice and Sesame Chicken Rice. The product will be fully available nationwide at grocery, mass and club retail outlets this month at a suggested retail price of $1.39. For nutritional information and sodium content, see package or visit the "Lets make Knorr" website. For general information on whole grains visit the "Whole Grains Council" website. Product images are available upon request.
About the Whole Grains Council:
The Whole Grains Council is a consortium of industry, scientists, and chefs working with Oldways Preservation Trust to increase consumption of whole grains to provide better health for all consumers. The Council provides resources and education for consumers, restaurants, manufacturers and grocery stores on the health benefits and delicious taste of whole grains. For more information and a full list of Whole Grains Council members, visit the "Whole Grains Council" website or contact Cynthia Harriman at 617-896-4820 (cynthia @oldwayspt.org).
The largest brand within Unilever with $4 billion in sales globally, Knorr® is defined by its passion for great food. The history of the Knorr® brand dates back to 1838 when Carl Heinrich Knorr pioneered experiments in drying seasonings and vegetables to preserve their flavor and nutritional value. Knorr® has grown to become a well-loved, global brand with a wide range of bouillons, soups, sauces, snacks and ready-made meals that help people around the world enjoy the taste and flavor of good food.
Lipton® Side Dishes have been offering inspired meal ideas for twenty-five years. With over 40 different varieties, Lipton® Sides offer pasta and rice varieties in traditional family favorites, as well as Asian, Cajun and Italian offerings. In August 2005, the brand joined forces with the Knorr® brand, the flavor experts, in order to access an expanded range of flavors from the talented Knorr® chefs.
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever has 230 000 employees in almost 100 countries and generated annual sales of $50 billion in 2004. For more information visit the Unilever global website.
About the Survey:
The Whole Grains Council and Knorr®-Lipton® Sides™ survey findings are based on telephone interviews with 2 051 consumers, 1 063 of which are classified as food preparers. The interviewing was conducted by Opinion Research Corporation among a nationally representative sample of adults. Interviewing was conducted between December 15 and 19, 2005. +/- 1.3 to 2.2 percentage points at the 95% confidence level.
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