The Popsicle® Brand partners with Voice of Nickelodeon’s Spongebob SquarePants

Tom Kenny and Popsicle® Ask Families to Showcase Their Creativity in an Animated Online Script Contest

Englewood Cliffs, NJ (May 22, 2012) – Yosicle™ pops, the first-ever Popsicle® pops with yogurt, have partnered with Tom Kenny, the voice of Nickelodeon’s SpongeBob SquarePants, to launch the “Your Yosicle™ Adventure” Contest. The online competition invites fans to create their own ending to an animated Popsicle® Pete adventure – one where he collides with yogurt to create a Yosicle™ pop. One winner* will receive a trip to Los Angeles to see Kenny bring their winning submission to life in a Hollywood recording studio.

Starting today, families can demonstrate their creativity through an interactive online experience on Facebook.com/Popsicle. With the help of Kenny, the Popsicle® brand has created an animated adventure, starring Popsicle® Pete, set in the streets of Spain during the Running of the Bulls. Using Popsicle® Pete as the story’s hero, consumers have the ability to write their own endings – with Popsicle® Pete eventually landing in or colliding with yogurt.

“I have had so much fun working with this Popsicle® character,“ said Kenny. “I think the brand’s new Yosicle™ pops are such a creative, unexpected twist to the Popsicle® brand we all know and love. It’s proof that great creations can come from thinking outside the box! I can’t wait to see what sorts of endings families come up with in the ‘Your Yosicle™ Adventure’ Contest, and I look forward to bringing the lucky winner’s story to life – how will Popsicle® Pete’s adventure end? You tell us!”

To enter, consumers should visit the Popsicle® Facebook page, watch the “Bulls on Tirade” animated video and submit an alternate ending for a chance to win a trip to Los Angeles to see Kenny bring their story to life in a recording studio. The contest runs for three weeks (May 18 to June 12). Consumers should submit their scripts via the Popsicle® Facebook page. All eligible entries will be reviewed and scored by a panel of judges, including Kenny, and will be judged on humor, creativity, how well the entry completed the original story, and alignment with the Popsicle® brand.

The “Your Yosicle™ Adventure” Contest is designed to celebrate several new varieties from the Popsicle® brand’s new Yosicle™ line. Available in four fun varieties, featuring three unique shapes, Yosicle™ pops contain 10% nonfat yogurt and are an excellent source of calcium per two-pop serving.
  • Yosicle™ Torpedo!™ pops feature three flavors in one low-fat, creamy pop: Purple Berry, Watermelon and Vanilla.
  • Yosicle™ Duos!™ pops feature creamy deliciousness on the inside with flavored ice on the outside. These low-fat pops have two flavors on each stick and are available in two variety boxes: Watermelon-Vanilla and Cotton Candy-Vanilla or Purple Berry-Vanilla and Cherry-Vanilla.
  • Yosicle™ Layerz!™ pops feature two flavors per low-fat pop and are made with flavored ice on the top and creamy deliciousness on the bottom. They are available in two flavors: Cotton Candy & Vanilla and Orange & Vanilla.

“Popsicle® has been surprising and delighting families with new and exciting flavors and products – like Yosicle™ pops – for years,” said Brian Critz, Senior Brand Manager for Popsicle®. “Now, we’re encouraging consumers to surprise and delight us with creative and unexpected adventures for Popsicle® Pete.”

Visit www.facebook.com/Popsicle to learn more about the “Your Yosicle™ Adventure” Contest. Fans can also check out the new Popsicle® website at www.popsicle.com and follow @Popsicle on Twitter at www.twitter.com/Popsicle for trivia, jokes, Popsicle® product offers and more.

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit unileverusa.com or www.unilever.ca

* About the Contest No purchase necessary. Void where prohibited. “Your Yosicle™ Adventure” Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 a.m. ET on 5/18/12 and ends 11:59 p.m. ET on 6/12/12. For official rules, visit http://golwebapp.com/popsicle/contest/index.html

Caroline Krajewski - GolinHarris (for Unilever North America)

312-729-4119

ckrajewski@golinharris.com

Zachary Crantz - GolinHarris

312-729-4012

zcrantz@golinharris.com

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