The Popsicle® Brand partners with Voice of Nickelodeon’s Spongebob SquarePants

Englewood Cliffs, NJ (May 22, 2012) – Yosicle™ pops, the first-ever Popsicle® pops with yogurt, have partnered with Tom Kenny, the voice of Nickelodeon’s SpongeBob SquarePants, to launch the “Your Yosicle™ Adventure” Contest. The online competition invites fans to create their own ending to an animated Popsicle® Pete adventure – one where he collides with yogurt to create a Yosicle™ pop. One winner* will receive a trip to Los Angeles to see Kenny bring their winning submission to life in a Hollywood recording studio.

Starting today, families can demonstrate their creativity through an interactive online experience on Facebook.com/Popsicle. With the help of Kenny, the Popsicle® brand has created an animated adventure, starring Popsicle® Pete, set in the streets of Spain during the Running of the Bulls. Using Popsicle® Pete as the story’s hero, consumers have the ability to write their own endings – with Popsicle® Pete eventually landing in or colliding with yogurt.

“I have had so much fun working with this Popsicle® character,“ said Kenny. “I think the brand’s new Yosicle™ pops are such a creative, unexpected twist to the Popsicle® brand we all know and love. It’s proof that great creations can come from thinking outside the box! I can’t wait to see what sorts of endings families come up with in the ‘Your Yosicle™ Adventure’ Contest, and I look forward to bringing the lucky winner’s story to life – how will Popsicle® Pete’s adventure end? You tell us!”

To enter, consumers should visit the Popsicle® Facebook page, watch the “Bulls on Tirade” animated video and submit an alternate ending for a chance to win a trip to Los Angeles to see Kenny bring their story to life in a recording studio. The contest runs for three weeks (May 18 to June 12). Consumers should submit their scripts via the Popsicle® Facebook page. All eligible entries will be reviewed and scored by a panel of judges, including Kenny, and will be judged on humor, creativity, how well the entry completed the original story, and alignment with the Popsicle® brand.

• Yosicle™ Torpedo!™ pops feature three flavors in one low-fat, creamy pop: Purple Berry, Watermelon and Vanilla.
• Yosicle™ Duos!™ pops feature creamy deliciousness on the inside with flavored ice on the outside. These low-fat pops have two flavors on each stick and are available in two variety boxes: Watermelon-Vanilla and Cotton Candy-Vanilla or Purple Berry-Vanilla and Cherry-Vanilla.
• Yosicle™ Layerz!™ pops feature two flavors per low-fat pop and are made with flavored ice on the top and creamy deliciousness on the bottom. They are available in two flavors: Cotton Candy & Vanilla and Orange & Vanilla.

“Popsicle® has been surprising and delighting families with new and exciting flavors and products – like Yosicle™ pops – for years,” said Brian Critz, Senior Brand Manager for Popsicle®. “Now, we’re encouraging consumers to surprise and delight us with creative and unexpected adventures for Popsicle® Pete.”

Visit www.facebook.com/Popsicle to learn more about the “Your Yosicle™ Adventure” Contest. Fans can also check out the new Popsicle® website at www.popsicle.com and follow @Popsicle on Twitter at www.twitter.com/Popsicle for trivia, jokes, Popsicle® product offers and more.

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* About the Contest No purchase necessary. Void where prohibited. “Your Yosicle™ Adventure” Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 a.m. ET on 5/18/12 and ends 11:59 p.m. ET on 6/12/12. For official rules, visit http://golwebapp.com/popsicle/contest/index.html