CLEAR SCALP & HAIR™ will award one single audition for NBC's "The Voice"
Americans Join #TeamCLEAR to Show off their Resilience
New York (April 8, 2014) - CLEAR SCALP & HAIR™ is bringing stories of resilience to the national stage on NBC’s Emmy Award winning and No. 1 reality show “The Voice.” The hair care brand announced a new contest to fans everywhere during Monday night’s episode of the show, challenging them to sing their way to the famous “Voice” stage by joining #TeamCLEAR and showing the world their resilience.
Through April 27, budding artists can join #TeamCLEAR at Facebook.com/clearhaircare, upload a video showing off their strong singing voice and applause-worthy hair, and enter for a chance to win* an express pass to a casting audition for an upcoming season of NBC’s “The Voice.” In addition, the winner will receive a 30 minute coaching session with a vocal coach from “The Voice.”
“Each week talented and dynamic performers thrill the television audience with their strong voices and unique performances. CLEAR SCALP & HAIR™ celebrates these musicians by emphasizing just how resilient they are, and need to be, to take the stage and battle it out,” said Jennifer Healy, Senior Marketing Director for U.S. Haircare at Unilever. “Now, CLEAR SCALP & HAIR™ will help find the next big name in music and give an aspiring singer the chance to appear on ‘The Voice.’”
CLEAR SCALP & HAIR™ promises resilient, beautiful hair with its range of haircare products that deeply nourish the scalp and give women 10x more resilient hair[i]. Resilient hair can bounce back from all of the challenges it undergoes on a daily basis and still emerge beautiful.
Watch “The Voice” every Monday and Tuesday at 8/7C on NBC. Tweet @Clearhair using #StrongandClear during the show to join the conversation and celebrate moments of resilience.Continue supporting the resilient artists this summer on “The Voice Live Tour” as they travel the U.S. to perform for fans.CLEAR SCALP & HAIR™ will provide exclusive behind-the-scenes access and content from the road.
“The Voice” is a presentation of Mark Burnett’s One Three Inc., Talpa Media USA Inc. and Warner Horizon Television. The series was created by John de Mol, who serves as executive producer along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.
[i]Resilience is defined by breakage when combing. When using CLEAR shampoo and conditioner vs. non-conditioning shampoo
About the CLEAR SCALP & HAIR™ Collection
Formulated with a breakthrough technology, and infused with Nutrium 10™, a rich blend of vitamins and nutrients, CLEAR SCALP & HAIR™ deeply nourishes the scalp and gives women 10x more resilient hair[i]. Fronted by international supermodel Miranda Kerr, CLEAR SCALP & HAIR™ products are available in six customized ranges to address various hair and scalp needs for women, including: NEW Intense Hydration, which includes a nourishing shampoo, conditioner and treatment mask infused with cactus extract, Total Care, Damage & Color Repair, Volumizing Root Boost, Strong Lengths and Frizz Control. The line also includes an anti-dandruff shampoo, Complete Care. The beauty expert approved products are available at mass retailers, select drugstores and supermarkets nationwide.
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About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/ or http://www.unilever.ca/sustainable-living/
Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About the Contest
*No purchase necessary. Void where prohibited. The #TeamCLEAR Contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 4/7/14 at 4:00 p.m. ET & ends 4/27/14 at 11:59 p.m. ET. View the official rules (PDF, 171 KB).